In The Trenches 027: How to Promote Yourself to the Top with Dan Schawbel

Leave a review for In The Trenches on iTunes and I’ll love you forever.

How to Promote Yourself to the Toppromote-yourself-cover

How would you feel if I asked  you to talk about how great you are?

My guess is, if you’re like the majority of people in the world, you wouldn’t feel very comfortable.

According to Dan Schawbel, author of Promote Yourself and Me 2.0, this attitude of feeling ashamed to talk about your success, or ashamed to show people the value you add, will not benefit you in the 21st century.

In fact – it’s ONLY those who are willing to tell or show people everything they’re capable of – who are willing to self-promote - that will succeed over time.


Because otherwise you’ll be ignored.

And if you’re being ignored, someone else will take your spot, your promotion, your pay raise, etc.

This is the reality of the modern world and it’s something we need to get used to.

That’s why I wanted to talk to Dan today, an authority on the subject of selling your personal value. Dan is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is also the New York Times and Wall Street Journal bestselling author sof Promote Yourself: The New Rules For Career Success and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future.

Dan’s had a lot of success in life, and as you listen to his story, you’ll realize 2 things:

One: he was given nothing – he had to work for everything he has.

Two: Dan’s not ashamed to talk about his value or what he’s capable of achieving – and that’s exactly why he’s gotten where he has in life.

So check out today’s interview and leave a comment below to let me know what you think!

What Dan Schawbel and I Talk About:

  • How to make yourself indispensable to your company
  • Dan’s personal story of having NO connections and no resources when he started out, and how he took life into his own hands and created the results he wanted
  • How to create a niche for yourself (and why you need to in the 21st century)
  • How to brand yourself (and why this is so important)
  • Why promotion SHOULD be shameless (this may be the most important less of the interview…just wait till you hear what Dan has to say about this)

Quotables from Dan Schawbel’s Interview:

“Luck is driven by work ethic and strategic position.”

Where You Can Find Dan Schawbel:

Promote Yourself

Me 2.0

If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

In The Trenches 024: Veterans Rebuild America with Chad Grills

Leave a review for In The Trenches on iTunes; I’ll love you forever.

Rebuilding America with Chad Grills

Chad Grills is a veteran, entrepreneur and the author of the currently-being-crowdfunded-book: Veterans: Don’t Reintegrate, Rebuild America.

Chad and I happen to have a very similar background, and like myself, he is currently occupying his time with a cornucopia of projects.

(bonus points for using the word cornucopia in a sentence)

In today’s broadcast, we touch on some seemingly random topics (but I promise – they make sense in context), including:

Chad’s military background, his new book, Antifragility, Post Traumatic Growth, and how to hit the ground running as a military veteran transitioning into the civilian world.

By the way, Chad has less than two days left to fund his new book.

I already have my copy preordered.

You can support Chad and get your copy here.

What Chad Grills and I Talk About:

  • Chad’s transition out of the military and into the civilian world
  • Antifragility and how it applies to creating a better life
  • All about the Regret Minimization Framework
  • Post Traumatic Growth, or: how to turn trauma into momentum, regardless of where it comes from
  • How to transform fear into prudence, pain into information, mistakes into initiation and desire into undertaking
  • How to beat entrenched businesses as a bootstrapping underdog
  • Why it’s important to constantly run small experiments for personal and entrepreneurial growth

Wise Words from Chad Grills on Rebuilding America:

As Entrepreneurs, we need to give ourselves as much exposure to the upside while limiting the downside.

Where You Can Find Chad Grills Online:

Additional Resources:

Antifragile by Nassim Taleb (exclusive veterans mastermind and network)

* * *

If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

In The Trenches 023: MVP Validation with Cheryl Woodhouse

Leave a review for In The Trenches on iTunes.

How to Validate a Minimum Viable Product with Cheryl Woodhouse

If you’ve been following me for a while, you know I write about product development (starting, finishing, and shipping products and services) a lot.

Part of the process for successfully shipping a product or service to market is making sure it will work BEFORE you spend months or years building it.

This is what we mean when we say: minimal viable product.

The minimal viable product or MVP is the most basic, version 1.0 product you can build that can then be sold to early adopters to see if your idea is good or bad.

Yes, it’s that simple.

No, it’s not easy.

In today’s interview, I sit down with marketer and author of Start Something: A Step by Step Guide to A Successful Business, Cheryl Woodhouse to talk product development, how to validate your ideas cheaply and quickly, and how she’s helped dozens of clients create something their audience loves (without breaking the bank).

Listen, take notes, then leave a review on iTunes letting Cheryl and I know how much you loved this episode :)

What Cheryl Woodhouse and I talk about:

  • How to identify a solution that will succeed in the marketplace
  • How to create your minimal viable product (MVP) and launch it to the world
  • The importance of the number 100 in the product validation phase
  • How to find or create distribution channels for your product or service (i.e. how to find people to sell your product to!)
  • All about Cheryl’s personal story, starting as a copywriter then transitioning to marketing and strategy
  • And much more…

Wise Words from Cheryl Woodhouse:

“Don’t let the fear of failure stop you from putting something out there.” [share]

Where You can Find Cheryl Woodhouse Online:




* * *

If you enjoyed today’s podcast, leave a review on iTunes here. And let us know what you think in the comments below!

In The Trenches 021: Working in the Gift Economy with Adrian Hoppel

Subscribe to In The Trenches on iTunes. If you love the show, hate it, or think it’s okay, leave a review!

adrian_hoppelThe Business of Giving

No contracts.

No selling.

No price.

That’s how today’s guest, Adrian Hoppel, a Philadelphia-based web designer, does “business.”

Instead, he simply gives his work away – as a gift – and expects nothing in return.

Yet instead of being taken advantage of, Adrian’s business has flourished.

Last year, he worked on 25 projects and ended up getting paid more per project than he would have had he used fixed pricing.

And less than half way through this year, Adrian’s already more than tripled his total projects from last year (in fact, he’s had to hire multiple employees…and get this: they ALL work in the gift economy).

And the requests for his gift-based work continue to flow in.

In today’s broadcast, we talk all about the Gift Economy, Pay What You Want pricing, how to build and manage a team in the gift economy, and even touch on Adrian’s military background and how it’s helped him in his new efforts.

Seriously, this is one of the most fun interviews I’ve done and Adrian’s story is incredible.

You need to listen for your own good :)

What Adrian Hoppel and I talk About:

  • Why Adrian left corporate work to pursue his dream of living and working in the gift
  • All about the Gift Economy (and what that means from a practical standpoint)
  • How a little book called Sacred Economics changed Adrian’s life
  • How Adrian has tripled his business in just a few months and how he’s managing it all
  • What it takes to create a gift-based business where no money or exchange is expected (you’re going to be blown away by this, I promise)
  • How Adrian leads a team of employees using gift-economy principles
  • How Adrian once argued with a client for being TOO generous in return for his work (and why he’s stopped doing that…good choice!)
  • The specific process Adrian goes through to live and work in the Gift Economy

Wise Words from Adrian Hoppel:

“There is no road map for working in the gift economy.” [SHARE!]

“Everything I need happens when I need it.” [share this]

Where You can Find Adrian Hoppel Online:




* * *

If you enjoyed today’s podcast, leave a review on iTunes here. And let us know what you think in the comments below!

In The Trenches 020: How to Develop Courage In Writing with Dave Ursillo

Subscribe to In The Trenches on iTunes. If you love the show, hate it, or think it’s okay, leave a review!

Courage and Writing

dave ursillo

A lot of people have books in them…

But how many take the time to actually write them?

Enter: Dave Ursillo - a multi-published author and entrepreneur who helps creative self-starters live their leadership through artistry.

Dave’s written 8 books, is the leader of the Literati Writers – a small, private community of writers, and has done numerous speaking engagements around the country on the topics of communication and leadership.

In today’s broadcast, Dave and I sat down to discuss a topic near and dear to my heart:

  • COURAGE in writing

Dave shares his journey from working in politics to writing books and coaching writers full time.  While his story is interesting in and of itself, Dave also walks us through actionable steps to developing courage in writing and entrepreneurship.

Weather you are interested in writing, or you want actionable steps to develop courage and self-belief in your own artistry and business, today’s broadcast is for you.

Oh, and if you enjoyed today’s broadcast, leave us a comment and let us know what you think!

What Dave Ursillo and I talk about:

  • How Dave got his start in writing on September 11 2001
  • How this incredible event changed the scope of his writing (and his life)
  • The power of writing to create constructive thought and dialogue.
  • Dave’s start in the political world and how the nature of politics compelled him to start writing
  • Dave’s journey from the job he hated,to hitting 4 months of depression and working his way out using his creativity and passion
  • How Dave created the exclusive writers group: Literatti Writers
  • How to cultivate courage in your writing and life
  • Why we need to be fearless with our writing (and all our actions)
  • Why we need to surround ourselves with similar values (hint: it has to do with courage)

3 Tenets of Cultivating Courage in Writing (and Life):

  1. Daily Practice
  2. Surround Yourself With People who Have the Same Values
  3. Have Mentors and Role Models you Follow and Aspire to be Like

*note: we go in depth on each of these in the interview, so definitely check out the interview!

Awesome Quote from Dave Ursillo:

     dave ursillo thumbnail

“Courage in writing is everything.” [Click to Tweet]

“The journey in life is the greatest reward.”  [Click to Tweet]

Where You can Find Dave Ursillo Online:


Twitter: @daveursillo

Additional Resources and Links:

* * *

If you enjoyed today’s podcast, leave a review on iTunes here.

And let us know what you think in the comments below!