In The Trenches 027: How to Promote Yourself to the Top with Dan Schawbel

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How to Promote Yourself to the Toppromote-yourself-cover

How would you feel if I asked  you to talk about how great you are?

My guess is, if you’re like the majority of people in the world, you wouldn’t feel very comfortable.

According to Dan Schawbel, author of Promote Yourself and Me 2.0, this attitude of feeling ashamed to talk about your success, or ashamed to show people the value you add, will not benefit you in the 21st century.

In fact – it’s ONLY those who are willing to tell or show people everything they’re capable of – who are willing to self-promote – that will succeed over time.

Why?

Because otherwise you’ll be ignored.

And if you’re being ignored, someone else will take your spot, your promotion, your pay raise, etc.

This is the reality of the modern world and it’s something we need to get used to.

That’s why I wanted to talk to Dan today, an authority on the subject of selling your personal value. Dan is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is also the New York Times and Wall Street Journal bestselling author sof Promote Yourself: The New Rules For Career Success and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future.

Dan’s had a lot of success in life, and as you listen to his story, you’ll realize 2 things:

One: he was given nothing – he had to work for everything he has.

Two: Dan’s not ashamed to talk about his value or what he’s capable of achieving – and that’s exactly why he’s gotten where he has in life.

So check out today’s interview and leave a comment below to let me know what you think!

What Dan Schawbel and I Talk About:

  • How to make yourself indispensable to your company
  • Dan’s personal story of having NO connections and no resources when he started out, and how he took life into his own hands and created the results he wanted
  • How to create a niche for yourself (and why you need to in the 21st century)
  • How to brand yourself (and why this is so important)
  • Why promotion SHOULD be shameless (this may be the most important less of the interview…just wait till you hear what Dan has to say about this)

Quotables from Dan Schawbel’s Interview:

“Luck is driven by work ethic and strategic position.”

Where You Can Find Dan Schawbel:

danschawbel.com

Promote Yourself

Me 2.0

If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

In The Trenches 025: Crafting Culinary Perfection with Antonio Diaz

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From Passion Project to Business

Antonio Diaz of Life and ThymeThere are two words that define the theme of Life & Thyme: culinary storytelling.

Antonio Diaz is the founder of Life & Thyme, a digital publication and production studio devoted to bringing a community together around food.

Antonio and his team bring culinary fanatics the stories behind the food and restaurants they enjoy.

In the past two years, Life & Thyme has grown – and evolved – rapidly.

What started as a local project, featuring LA restaurants and chefs, eventually turned into a global movement, featuring the artists behind food from all over the world.

In today’s broadcast, I talk with Antonio Diaz about what it’s like starting with a passion-based project, how he was able to launch a magazine out of a collection of Instagram photos, and how it all evolved into a full on film production studio.

What Antonio Diaz and I Talk About:

  • Antonio’s background in digital publishing and the birth of Life and Thyme
  • Why you should start simple and worry about the core idea first (not monetization, which comes later)
  • How a passion project Life of Thyme, ended up starting a profitable video production studio
  • The Power of a community and how to build one yourself
  • Why meeting offline is so important to building a passionate group of supporters
  • How to find people to work with /collaborate with and  why it’s impossible to do everything yourself

Wise Words from Antonio Diaz:

Building a community is what matters, not product, or website. A Strong communitycan move mountains.

If you think too hard, you over think and cause more stress. Live in the moment. Some things work out, others don’t. Lighten up. Have a good time.

Where You Can Find Antonio Diaz Online:

lifeandthyme.com

instagram.com/antonio

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If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

In The Trenches 024: Veterans Rebuild America with Chad Grills

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Rebuilding America with Chad Grills

Chad Grills is a veteran, entrepreneur and the author of the currently-being-crowdfunded-book: Veterans: Don’t Reintegrate, Rebuild America.

Chad and I happen to have a very similar background, and like myself, he is currently occupying his time with a cornucopia of projects.

(bonus points for using the word cornucopia in a sentence)

In today’s broadcast, we touch on some seemingly random topics (but I promise – they make sense in context), including:

Chad’s military background, his new book, Antifragility, Post Traumatic Growth, and how to hit the ground running as a military veteran transitioning into the civilian world.

By the way, Chad has less than two days left to fund his new book.

I already have my copy preordered.

You can support Chad and get your copy here.

What Chad Grills and I Talk About:

  • Chad’s transition out of the military and into the civilian world
  • Antifragility and how it applies to creating a better life
  • All about the Regret Minimization Framework
  • Post Traumatic Growth, or: how to turn trauma into momentum, regardless of where it comes from
  • How to transform fear into prudence, pain into information, mistakes into initiation and desire into undertaking
  • How to beat entrenched businesses as a bootstrapping underdog
  • Why it’s important to constantly run small experiments for personal and entrepreneurial growth

Wise Words from Chad Grills on Rebuilding America:

As Entrepreneurs, we need to give ourselves as much exposure to the upside while limiting the downside.

Where You Can Find Chad Grills Online:

http://chadgrills.com/

Additional Resources:

Antifragile by Nassim Taleb

http://highspeedlowdrag.org

http://highspeedelite.com (exclusive veterans mastermind and network)

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If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

In The Trenches 023: MVP Validation with Cheryl Woodhouse

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How to Validate a Minimum Viable Product with Cheryl Woodhouse

If you’ve been following me for a while, you know I write about product development (starting, finishing, and shipping products and services) a lot.

Part of the process for successfully shipping a product or service to market is making sure it will work BEFORE you spend months or years building it.

This is what we mean when we say: minimal viable product.

The minimal viable product or MVP is the most basic, version 1.0 product you can build that can then be sold to early adopters to see if your idea is good or bad.

Yes, it’s that simple.

No, it’s not easy.

In today’s interview, I sit down with marketer and author of Start Something: A Step by Step Guide to A Successful Business, Cheryl Woodhouse to talk product development, how to validate your ideas cheaply and quickly, and how she’s helped dozens of clients create something their audience loves (without breaking the bank).

Listen, take notes, then leave a review on iTunes letting Cheryl and I know how much you loved this episode :)

What Cheryl Woodhouse and I talk about:

  • How to identify a solution that will succeed in the marketplace
  • How to create your minimal viable product (MVP) and launch it to the world
  • The importance of the number 100 in the product validation phase
  • How to find or create distribution channels for your product or service (i.e. how to find people to sell your product to!)
  • All about Cheryl’s personal story, starting as a copywriter then transitioning to marketing and strategy
  • And much more…

Wise Words from Cheryl Woodhouse:

“Don’t let the fear of failure stop you from putting something out there.” [share]

Where You can Find Cheryl Woodhouse Online:

Website: cherylwoodhouse.com

Twitter

Facebook

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If you enjoyed today’s podcast, leave a review on iTunes here. And let us know what you think in the comments below!