COLLABORATE - orangeOn Monday, November 11th, I’m launching a new book about collaboration.

I’ll be using a platform known as Publishizer.com to crowdfund the book.

Publishizer is a lot like Kickstarter, but for books.

If you’re not familiar with Kickstarter, it’s a crowdfunding platform that allows artists, writers, entrepreneurs, and creators of all types to pre-sell their idea before they build it.

Crowdfunding is powerful because it allows creators to put an idea out into the world, and if our happy readers like it, they can choose to support us and help us bring our ideas to life.

The benefit to the creator is obvious: no more spending months or years working on a project just to find out nobody cares.

With crowdfunding, we know immediately if this is a project worth pursuing.

But crowdfunding on a platform like Publishizer doesn’t just benefit the creator. (more…)

Learn how to sell anything (that’s worth selling) in this 7-minute video that film critics everywhere are raving about*:

*I can neither confirm nor deny this statement.

This training is based on the launch of a business mastermind + training program for veterans, and is Part 3 of a 3-part training.

In Part 2, I explained how I thrashed the idea using The Open-Loop Product Development Framework. This allowed us to outline and wireframe our product and specifically how we intended to launch it.

In Part 1, I explained how we developed our lean marketing funnel by using The 1-1-1 Product Launch Method. This let us build out the entire sales funnel to drive potential prospects to our product offer.

In Part 3, I want to talk about the offer (and the pitch).

Specifically:

  1. how we designed the offer (what tools, mediums and platforms we used)
  2. how our first attempt was a success and a failure (sorta)
  3. and how we made a slight tweak to our sales process to increase sales by 400%

Let’s get to it:

(more…)
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