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[sales page] $100k Academy


$100k Academy

The secret weapon for brands and businesses who want to predictably grow their reach, influence and profit.

(even if you’re starting from scratch with no product and no email list)

Hi, my name is Tom Morkes.

For the past 5 years, I’ve helped more than 100 brands and businesses grow their traffic, leads, and sales using my Launch to Profit Methodology™.  

My clients know me as the brains behind some of the most successful and profitable marketing and sales campaigns in the past decade, including:

  • A record-setting Kickstarter campaign that grossed $453k in 33 days
  • Book launches that have landed my authors on the New York Times, Wall Street Journal, and USA Today bestseller lists
  • More than a dozen product launches that have generated $100,000+ in sales in less than 30 days

From high-profile influencers like Neil Patel to fast-growth startups like Teachable, my clients come to me because they need results and I deliver.

How to grow your reach, profit, and impact

And in all my years of helping businesses and brands grow their profit, I’ve discovered there are only three pillars to a profitable business that affords you financial freedom and time independence:

  1. A group of people with a shared interest (and shared pain) who you WANT to serve (you would help them even if you weren’t paid for it).
  2. A solution to their common pain, problem, or challenges.
  3. A reliable way to share your solution with these individuals so they invest in your solution today.

Inside $100k Academy, you will discover how to find, craft, and create these three pillars.

What It Takes to Add 6-Figures to Your Bottom Line This Year

“You can have everything you want in life if you will just help enough other people get what they want.” 

Zig Ziglar

I truly believe this.

And that’s why I’m on a mission to help multiply the number of meaningful, profitable, value-driven businesses in the world.

There are few things are more rewarding in life than building a business that impacts the lives of others, while affording you the financial freedom to live life on your own terms.

Imagine what a business like this would do for your life.

You could:

  • Spend more time with friends and family doing the things you love 
  • Become a respected thought-leader that others look up to and seek out for help
  • Make enough disposable income to pay off your mortgage, car loans, and more (and live debt free)
  • Reinvest your profits into assets that make you money while you sleep
  • Or maybe just splurge on that vacation and not feel bad about it, because you know you and the future of your family is secure.

Of course, a business like this doesn’t build itself…

To achieve these kind of results, you must be ready and eager to:

  1. Embrace your expertise
  2. Give generously
  3. Create more value than you capture

If you do this, you could add an extra 6-figures to your business this year.

I know this is true, because I’ve helped more than a dozen businesses generate tens of thousands of new subscribers and hundreds of thousands of sales in as few as 6 months.

Now, these numbers might seem surprising, but on this page, you’ll discover why achieving such results is not only possible, but within your grasp as a member of $100k Academy.  

But Before You Continue…

Please make a special note:

$100k Academy works because it’s based on a value-first philosophy. 

We apply an ethical approach to marketing and sales, and only work with people with integrity who are committed to the success of their business, and to the success of their clients and customers, both in the short and long term.  

So if you are a wantrepreneur, an infoproduct junkie who never applies what you learn, or you’re looking for your next get-rich-quick scheme, let me save you some time: this program is not for you, and you should leave this page now.  

Now, if $100k Academy intrigues you, and you’re the kind of person customers and clients rave about, please read closely.  

This page shares an inside look into the program, our proven methodology, and important details you must know before you apply to $100k Academy.  


As you read this page, you may picture yourself as one of our successful members. 

Maybe you imagine what your life and your business would look like if you could reach and impact more people, create raving fans out of each new client or customer, or what it would feel like to make an extra $100,000 in the next twelve months.

…all while enjoying more freedom, and more meaning, than ever before.  

Likewise, you probably wonder whether you have what it takes to achieve these results. 

One thing I want you to pay attention to is this: 

Every case study, ever testimonial, and every example of success on this page is from an individual who embraces the Golden Mindset.

The Golden Mindset goes like this:

In all my actions, I will do what is right for my client and myself, now and in the future.

The “right thing” is the thing that benefits your client not just today, but tomorrow, next month, and next year – and does the same for YOU and your family and your community.

With this mindset, you will find it easy to invest in long-term trust building; the kind that truly transforms lives.

Likewise, you will be repelled by the idea of cutting corners or compromising your values for a quick buck.

I call this the “Golden Mindset” – because it will truly create gold (profit) for the people you serve – and you – now, and in the future.

So ask yourself:

  1. Are you 100% dedicated to the success of the people you serve?
  2. Are you willing to show up and do the work to ensure the success of the people you serve?

If you can answer “yes” to these questions, you are a good candidate for $100k Academy.


$100k Academy is for you if:

  • You are an expert (consultant, coach, or freelancer) or service-based professional and people pay you for your knowledge, insights, or skills.
  • You are an established blogger, podcaster, or content creator who wants to increase your reach and revenue.
  • You’re an entrepreneur who is ready and willing to find a lucrative market that you can serve, so you can build a completely remote, profitable business.

If any of the above describe you, you could benefit from $100k Academy. 

However, we receive many inquiries every month, and we select only the best fit applicants for the program. 

Keep reading to see how…


It’s not uncommon for those who are accepted into $100k Academy experience a complete transformation in their business.

Take Cary Richards for example.

Cary is the founder of Infostack. He’s made $200,000 in sales since joining $100k Academy (less than one year). Before $100k Academy, he worked a full-time job and kept running into walls trying to start a profitable side-hustle.

3 months after he joined $100k Academy, Cary made $70,000+ from his first launch.

He had no product and and effectively no email list to start with.

Here’s what Cary said about the experience:

Inside $100k Academy, success stories like Cary are the rule, not the exception.

Want to become the next $100k Academy success story?


Why is $100k Academy so Effective?

$100k Academy is designed to accelerate your reach, impact, and profit by opening up new and untapped marketing and sales channels that will skyrocket your business growth.

We are the only program focused on cultivating high-profile experts, thought-leaders, and influencers by growing your traffic, leads, and sales, quickly, using our Launch to Profit Methodology.™

My goal for you is simple: to help you run a 5 to 6-figure launch within the first six months of working together, and to use that as the foundation for a multiple 6-figure business.

How it Works

Over the course of 12 months, you will join me for weekly live calls where I will share the secrets to creating a profitable, scaleable business.

I won’t just teach you what to do – I’ll show you how to do it, and I’ll make sure you understand WHY you’re doing it (because it’s much better to learn to fish than to be given a single fish for a meal, right?).

These mastermind-style, live-training session are conducted online, so you can attend from anywhere in the world. They’re also recorded, so you can come back to them any time you want.

Inside $100k Academy, you will learn how to:

  • Uncover your lucrative, “Long Tail” niche market that will make marketing and selling a breeze
  • Craft an “Offer Stack” that gets you more sales (and more profit), without having to “create” a new product
  • Discover the insider strategies for positioning yourself as an authority so you can charge premium prices (whether you’re selling digital products or high-ticket services)
  • Connect with high-profile influencers who share your offer with their readers, listeners, fans, and followers
  • Drive thousands of potential customers to your offer in a matter of days
  • Turn new customers and clients into repeat buyers
  • Implement our proprietary sales and marketing system that is the cornerstone of a multiple 6-figure business

But that’s not all…


As a $100k Academy member, you get exclusive access to the exact strategies, tactics, and techniques I’m using to grow my various businesses.

(from my publishing company, to my personal brand, to other collaborations and joint venture projects I’m working on).

I’ll show you, step-by-step, what I’m doing and why. I’ll show you what I’m spending in terms of time, money, and energy, and the ROI on these strategies, so you can learn from my successes and failures.

This knowledge is privileged. Non-$100k Academy members pay me $10,000+ for one-day engagements for this type of information.

You get it included in your membership.  




Below, you’ll find the process I implement with clients who pay me $20,000+ (plus a percentage of revenue) to develop and run highly lucrative launches.

You will follow this exact process inside $100k Academy.

I typically reserve this information for high-paying clients, because, as the saying goes, with great power comes great responsibility. 

These advanced strategies are for ethical entrepreneurs, thought-leaders, and experts who do great work, have clients and customers who rave about them, and who are proud to put their name and face behind their work.

If that’s you, keep reading:


  • Identify an under-served yet lucrative niche market; uncover the priceless value you create for others; discover the “gold” right in front of you.

The ability to generate $100k in additional revenue, whether in a year, a month, or a single day, relies on two principles:

  1. You attract people who will pay you for your ideas (and you actively repel those who aren’t the right fit).
  2. You believe in the value you create for your clients and customers so deeply and with so much conviction, that you have a moral imperative to share and sell.

This is crucial because if you truly believe this, you will share what you know freely and with passion; you will be the ultimate champion and evangelist of your own work; and you will provide every ideal prospect you meet the opportunity to invest in your help (and they will thank you for it).

In Phase 1 of $100k Academy, you will:

  • Identify a hyper-profitable, “long tail” niche market that you can own and dominate 
  • Uncover your “WHY” and unleash the best, most charismatic version of yourself, your company, and your brand – which in turn attracts your “long tail” audience who pay top dollar to work with you
  • Silence your inner critic, and become the greatest champion and evangelist for your business and brand.


  • Uncover your premium positioning and solution; craft a high-converting and lucrative offer; leverage the power of price anchoring to increase margin and profit.

The most profitable, effective, and simple way to sell your products and services starts with abandoning the terrible notion of one-size-fits-all. It doesn’t, and never will.

Next, streamline your offers with 3 core solutions for prospective clients and customers. These solutions meet your clients and customers where THEY are, financially and emotionally. These solutions fall into one of 3 client / customer categories:

  • No money / lots of time. These individuals benefit from a lower price, “do-it-yourself” solution. This solution won’t bring in a lot of profit by itself, but it’s infinitely scalable, and should be a cornerstone offer in your business.
  • Some money / some time. These individuals benefit most from a “done-with-you” solution, which is higher priced than the DIY offer, but provides support, customization, or hand-holding along the way. What’s great about this solution is that it doesn’t take much of your time, and there are ways to outsource thi support, so you can focus on activities you enjoy doing. This also makes it a huge profit center for your business.
  • Lots of money / no time. These individuals value results and will pay a premium for it. The best part? Any business can offer custom, or “done-for-you” solutions. You don’t need to be a freelancer or start an agency to offer these high-ticket solutions. I show you how inside $100k Academy.

By using The Offer Stack framework, you can generate more sales (because you have a solution for every potential client or customer), and more profit (because we engineer your offers to be high-margin), in less time (you can remove yourself partially or ENTIRELY from the sales sequence, onboarding, and implementation).

Even better: this is something you can implement and see results almost instantly, if you’re getting high-quality traffic and leads.

That’s where The OPA Method comes in…


  • Find potential competitors and turn them into collaborators who promote and market your products and services; leverage the “OPA Method” to drive traffic and sales quickly

If you want to grow your profit, you need a predictable source of high quality traffic. There are two ways to do this:

Strategy 1. Spend years building an email list through a combination of content marketing (blogging, podcasting, video, etc.), social media marketing, and paid advertising…


Strategy 2. Have other people (who already have email lists and access to your ideal customer) share your offer for you.

I call Strategy 2 “The OPA Method” and it’s much more effective than any other traffic or lead generation strategy out there.

You will use The OPA Method to: 

  • Turn competitors into collaborators (and into one of your biggest profit centers).
  • Get buy-in from influencers and potential promotional partners in an ethical way that improves your brand and expands your reach.
  • Build your audience overnight, with little to no money up front or out of pocket


  • Discover how to create a “Micro-Launch” or “80/20 launch” that gets you traffic, subscribers, and sales, quickly; learn how to systematize this process and scale up from there.

This is where you turn your hard work into cash.

The “Micro-Launch” or “80/20 Launch” is a simplified, hyper-efficient, and streamlined approach to the generic launch formulas that are out there.

No more long-winded sales pages. No more 30-part video sequences. No more complex sales funnel (which actually hurt your results).

By implementing an 80/20 Launch, you generate leads and sales quickly, with little to no money out of pocket (unless you want to add paid traffic to multiply your results).

  • Because this process is simple, you don’t need a huge team to execute. A solopreneur can use this strategy and get big results.
  • Because this process is fast, you can spend more time on high-value activities, whether that’s growing your business in new ways or taking some much deserved time off to enjoy the fruits of your labor.
  • Because this process is profitable, you can focus on creating value and doing your best work, instead of hustling non-stop just to break even.

You will implement the 80/20 Launch inside $100k Academy with my step-by-step blueprint and guidance.

Ready to get started?


What Will Your Experience Be Like?

Here’s what people are saying about $100k Academy and working with Tom Morkes:


If you want to build a meaningful and profitable business, accelerate your results, and take your business to the next level, apply here:



I wish I could help everyone, but some people are simply not a good fit. If you fall into any of the following categories, please do not apply:

  • You are a complete beginner and haven’t sold anything online OR off. $100k Academy is an accelerator that can multiply and compound your results – which means you have to have a business to begin with to acheive results. We share advanced strategies with members. If you’re starting from scratch, I recommend you begin with the free resources available at my website www.tommorkes.com.
  • You’re not technically competent. As an advanced training program, you must understand the basics. If you’re confused by terms like email marketing, lead generation, or conversion rate optimization, then you’re probably not a good fit.
  • You run a niche website and don’t want to be the face of your brand, or you run an MLM, or you sell anything questionable or unethical. Look elsewhere.
  • Bad attitude. I am a positive person who likes to work with positive people. If you aren’t able to learn, adapt, or change things up; if you constantly question direction and advice, or just don’t apply things, then you will not fit in with our group.

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