The Blog

What separates the instigator from 99.9% of society? It's not being the smartest - plenty of entrepreneurs and artists will freely admit they're not the sharpest tools in the shed. It's not connections - there are plenty of people with connections that never go on to do anything great. It's not luck - plenty of people get […]

when do you quit?

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In the first stage of instigating, life takes it easy on you. In the beginning, you have beginners luck on your side. You get lucky by running into someone who wants to promote your product, or a clever blog post you write takes off, or you add 50lbs to your bench-press in the first month […]
The most common fear of every leader, innovator, and instigator is fear of finishing. It may sound counterintuitive – after all, these are the people who start things, who lead, who create change – but their fear is very real. Every instigator experiences this same fear. From the moment he begins, through every setback and project-halting mistake, […]

Going to War

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Min read / 
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The War in Your Brain Right now, as you read this, the nerves in your brain are battling one another for territorial command of brain space. In fact, if you continue to read this (and all the other blog posts I write), you’re helping one side dominate the other (the nerves associated with reading, learning […]

be unreasonable

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Min read / 
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Starting is hard work. I mean really hard. And I don’t mean “starting a million-dollar startup” is hard, or “starting a best-selling book” is hard…I mean STARTING is hard. The act of starting – of initiating a project on your own accord, with the expectation to finish, that no one told you to start, with […]
So you've started writing your book (or building your website, or organizing your gang) and you’re at a standstill. After a week of consistent, daily action, you find yourself too swamped in trivial tasks to do the important work. You’ll pick it up next week, you think to yourself. Don’t. Put the trivial tasks to the side […]
After a long day (or a long week of 14 hour days) it’s normal to want to unwind, call it early, and go to sleep. I wanted to (I mean, I REALLY wanted to), but instead I made the conscious (and uncomfortable) decision to stay up just a bit later to write another post. As […]
How often do you start your day backwards?  You know, by checking email, or phone messages, or reading the news? Do any of those things directly impact the project you’re working on, or the brand you’re creating, or the book you’re writing? Do any of them impact the rest of your day at all? My […]
It’s so simple but so often neglected:  Care about your customers and they’ll care about you. "If you care about your customers, you will spend much of your spare time thinking about how your products can improve their lives.  That kind of thinking will lead directly to thoughts about how you can increase efficiency, improve […]
The most miserable and tortured people in the world are those who are continually straining and striving to convince themselves and others that they are something other than what they basically are.  And there is no relief and satisfaction like that that comes when one finally gives up the shams and pretenses and is willing to […]
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