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How to think like an entrepreneur

If entrepreneurship is the process by which value is created where less (or none) existed before, then the entrepreneur is the person who initiates and leads this value-creation process. Here’s how it works: When new value is created, the customer receives some portion of this value. It could be faster speeds. More storage. An improved or refined UI/UX. You get the point. At the same time...

How to get customers to buy now, not later

I’m building a new closet in our house: It doesn’t look like much, but it’s coming together, believe me. When I started, I didn’t really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion). It wasn’t until I started putting the pieces of the puzzle together that I realized I needed something better than sand...

Fake traffic and the scam that is social media

Did you know that half of all internet traffic is fake? True story: According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots. In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake). Have you ever wondered why you get such dismal results from activities like posting on social...

How to profit from the long tail

The way we market and sell online is changing. There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.). This...

Virtual Summit: a step by step guide to creating, hosting, and launching your first summit

Virtual summits are all the rage right now, and for good reason: hosting a summit can be one of the least expensive and quickest ways to generate traffic, leads, and sales for your business, no matter what industry you’re in. In this blog post, I’m going to show you exactly how to create, host, and launch a successful virtual summit that earns you 5 to 6-figures in less than 30 days.

New Report: Online Marketing and Product Launch Trends

In this blog, you will find the results of a survey I ran that highlight what I consider some interesting trends in online marketing and product launch strategies. But first, a bit about the data and results: I conducted this survey over a two month period. I asked every person who downloaded my book “Launch Hacks” (you can pick up a free copy of the book here) to fill out the survey. We had...

The Pareto Principle: How to Spend The Most Important 20% of Your Time

In 1896, Vilfredo Pareto published a paper titled “Cours d’économie politique.” The paper shared Pareto’s research on Italian land ownership, which showed that 80% of the land was owned by 20% of the people. Expanding on his original research, Pareto discovered that this distribution, what has become known as the Pareto Principle (further popularized by Richard Koch in “The...

How does a free book make money?

A newsletter subscriber recently asked me this question: “how does launching a book as a freebie help to make the book make money over the long term?” I get this question a lot. It’s partly why I created a completely free course about how to launch a free book, and why I’ve even shown people “behind the scenes” of a free book launch that went on to generate...

Stop living life on hard mode

Today marks the release of “The Sober Entrepreneur.” “The Sober Entrepreneur” is the latest book from Insurgent Publishing, and while I’m excited the book is finally out there in the real world (paperback and digital) for people to read, share, and spread… I might be more excited by the prospect that this book exists at all. Because in all honesty, it probably...

Influencer Marketing: how to get influencers to sell your product for you

Last week, I spoke at the annual Military Influencers Conference on the topic of influencer marketing. Before my presentation, I was told by the host of the event that my topic was in high demand from conference goers; and the packed house proved that to be true. Had a great time presenting at the Military Influencers Conference. If you missed the presentation (“How to build an army of...

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