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Table of Contents How to Determine the 20% of Your Actions That Will Drive 80% of Your ResultsStep #1. Start with your best guess#2. Pay attention to your results#3. Double down where you see results#4. Continue to experiment with the other 80% of your timeThe 80/20 Principle and Diminishing ReturnsThe Pareto Principle: Moving Beyond Return […]

How does a free book make money?

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Table of Contents #1. Because A gift is easier to share#2. Because Ideas need to spread#3. Because It eliminates the barrier to entry#4. Because it will help you break through the Noise#5. Because useful ideas win#6. Because you can A newsletter subscriber recently asked me this question: "how does launching a book as a freebie […]

Stop living life on hard mode

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Today marks the release of "The Sober Entrepreneur." "The Sober Entrepreneur" is the latest book from Insurgent Publishing, and while I'm excited the book is finally out there in the real world (paperback and digital) for people to read, share, and spread... I might be more excited by the prospect that this book exists at […]
Last week, I spoke at the annual Military Influencers Conference on the topic of influencer marketing. Before my presentation, I was told by the host of the event that my topic was in high demand from conference-goers; and the packed house proved that to be true. Of course, why wouldn't this topic get a lot […]
Table of Contents 4 unconventional business insights from my time at seanwes conference 2017Lesson #1. Habits are not the result of time, but frequencyLesson #2. High-performing teams are the result of structure (not high-performing individuals)Lesson #3. Reactive marketing automation will change the future of online marketingLesson #4. Selling information is dead; long live selling informationBONUS […]

A Game of Lists...

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Today kicks off the official unofficial US national holiday: List-building Week. Every year, bloggers, podcasters, and digital content creators across the world converge on the internet for one week to see who can build the biggest list of email subscribers. Thousands will enter, only one will reign victorious. To commence the week, and commemorate the […]
When people sign up for my email newsletter, the first email they get is an inquiry: What is the BIGGEST pain / problem / or struggle you're dealing with right now in your business? I typically get dozens of responses a week, and I do my best to answer each one. Over time, when I […]
Table of Contents Why You Should Track Your Time#1. Time tracking is the best way to find out if (and how) you’re wasting time#2. Tracking your time will allow you to determine the actual ROI of your work#3. Tracking time will increase focus, attention, and performance (personally, and in your business)What Time Tracking Software Should […]

How to Make a Living Writing

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Table of Contents How I Make a Living WritingStep #1. Start WritingStep #2. Publish Your Worst Work FirstStep #3. Invest in Things That Make You BetterA Faster Path to Success as a Writer Is it possible to make a living writing? If you  had asked me that 3 years ago, I would have said "hell no." "There's […]
Table of Contents Option 1: Build an Audience and Sell to ThemOption 2: Get Access to Other People's Audiences and Sell to ThemThe OPA Method: How to Get Access to Other People's Audiences1. Pay.2. Barter.3. Trade Your Time and Energy.4. Create and Host an Event.Next Steps to Apply the OPA Method I've been doing this "online […]
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