INTRODUCING: THE LAUNCH TO PROFIT METHODOLOGY™
Below, you’ll find the process I implement with clients who pay me $20,000+ (plus a percentage of revenue) to develop and run highly lucrative launches.
This is the first time I’ve outlined this methodology publicly.
I typically reserve this information for high-paying clients, because, as the saying goes, with great power comes great responsibility.
These advanced strategies are for ethical entrepreneurs, thought-leaders, and experts who do great work, have clients and customers who rave about them, and who are proud to put their name and face behind their work.
If that's you, keep reading:
PHASE 1: FIND YOUR "LONG TAIL" NICHE MARKET
Identify an under-served yet lucrative niche market; uncover the priceless value you create for others; discover the "gold" right in front of you.
The ability to generate $100,000 in profit, whether in a year, a month, or a single day, relies on two principles:
1. You attract people who will pay you for your ideas (and you actively repel those who aren't the right fit).
2. You believe in the value you create for your clients and customers so deeply and with so much conviction, that you have a moral imperative to share and sell.
This is crucial because if you truly believe this, you will share what you know freely and with passion; you will be the ultimate champion and evangelist of your own work; and you will provide every ideal prospect you meet the opportunity to invest in your help (and they will thank you for it).
In Phase 1 of $100k Academy, you will:
Identify a hyper-profitable, "long tail" niche market that you can own and dominate
Uncover your “WHY” and unleash the best, most charismatic version of yourself, your company, and your brand - which in turn attracts your "long tail" audience who pay top dollar to work with you
Silence your inner critic, and become the greatest champion and evangelist for your business and brand.
PHASE 2: CREATE YOUR "OFFER STACK"
Uncover your premium positioning and solution; craft a high-converting and lucrative offer; leverage the power of price anchoring to increase margin and profit.
The most profitable, effective, and simple way to sell your products and services starts with abandoning the terrible notion of one-size-fits-all. It doesn’t, and never will.
Next, streamline your offers with 3 core solutions for prospective clients and customers. These solutions meet your clients and customers where THEY are, financially and emotionally. These solutions fall into one of 3 client / customer categories:
- No money / lots of time. These individuals benefit from a lower price, “do-it-yourself” solution. This solution won’t bring in a lot of profit by itself, but it’s infinitely scalable, and should be a cornerstone offer in your business.
- Some money / some time. These individuals benefit most from a “done-with-you” solution, which is higher priced than the DIY offer, but provides support, customization, or hand-holding along the way. What’s great about this solution is that it doesn’t take much of your time, and there are ways to outsource thi support, so you can focus on activities you enjoy doing. This also makes it a huge profit center for your business.
- Lots of money / no time. These individuals value results and will pay a premium for it. The best part? Any business can offer custom, or "done-for-you" solutions. You don’t need to be a freelancer or start an agency to offer these high-ticket solutions. I show you how inside $100k Academy.
By using The Offer Stack framework, you can generate more sales (because you have a solution for every potential client or customer), and more profit (because we engineer your offers to be high-margin), in less time (you can remove yourself partially or ENTIRELY from the sales sequence, onboarding, and implementation).
Even better: this is something you can implement and see results almost instantly, if you’re getting high-quality traffic and leads.
That’s where The OPA Blueprint comes in...
PHASE 3: TURN COMPETITORS INTO COLLABORATORS AND YOUR BIGGEST PROFIT STREAM
Find potential compeitors and turn them into collaborators who promote and market your products and services; leverage the "OPA Method" to drive traffic and sales quickly.
If you want to grow your profit, you need a predictable source of qualified leads. There are two ways to do this:
Strategy 1. Spend years building an audience through a combination of content marketing (blogging, podcasting, video, etc.), social media marketing, and email marketing…
Strategy 2. Spend a few hours leveraging other people’s audiences (OPA) who have already done the hard work, in a way that is win-win-win (win for you, win for them, win for their audience).
In an ideal world, you would use both strategies...
...but strategy 1 takes a long time, so we'll focus on strategy 2, or what I call "The OPA Method."
You will use The OPA Method to:
Turn competitors into collaborators (and into one of your biggest profit centers).
Get buy-in from influencers and potential promotional partners in an ethical way that improves your brand and expands your reach.
Build your audience overnight, with little to no money up front or out of pocket.
PHASE 4: LAUNCH
A launch is the most effective way to generate sales, revenue, and profit, quickly. Use "The 80/20 Launch" blueprint and you'll get 10x the results in a quarter of the time.
This is where you turn your hard work into cash.
The 80/20 Launch is a cutting edge, antifragile approach to marketing and sales.
No more long-winded sales pages. No more 30-part video sequences. No more complex sales funnel (which actually hurt your results).
By implementing The 80/20 Launch, you generate leads and sales quickly, with little to no money out of pocket (unless you want to add paid traffic to multiply your results).
Because this process is simple, you don’t need a huge team to execute. A solopreneur can use this strategy and get big results.
Because this process is fast, you can spend more time on high-value activities, whether that’s growing your business in new ways or taking some much deserved time off to enjoy the fruits of your labor.
Because this process is profitable, you can focus on creating value and doing your best work, instead of hustling non-stop just to break even.
You will implement The 80/20 Launch inside $100k Academy with my step-by-step blueprint and guidance.