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The Book Marketing Canvas: Administrative Information

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Module 1: Create > Canvas > Admin

Filling in the first portion of The Book Marketing Canvas.


The top section of The Book Marketing Canvas is all basic but essential information. This should take you about 57 seconds to fill out:

  • Author
  • Editor
  • Publisher
  • Marketing / book launch consultant – often, this is the same as a publisher, but if you’re self-publishing, you may want to hire someone for this
  • Title – if you don’t have a finalized title / subtitle, don’t worry. Just put in a placeholder (the names of my books change up to the time of launch – so just use a working title while you’re creating your book)
  • Launch date (this is bolded / emphasized because it’s arguably the most important! Everything worthwhile needs a ship date because it will provide the forcing function you need to create, package, and launch your book).
  • Formats (how do you plan to roll this book out? PDF? Kindle? etc.)


The Book Marketing Canvas Administrative Data Notes

The Book Marketing Canvas [Google Sheets]

The Book Marketing Canvas [PowerPoint]

The Book Marketing Canvas [.PNG – print]

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