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The Book Marketing Canvas: Early Adopters

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Module 1: Create > Canvas > Early Adoptors


How to find and define your first 100 readers and customers.

Summary:

In this lesson, we discuss:

  • What is an early adopter
  • How do we find our early adopters
  • Why it’s important to think about the first 10 and first 100 readers

Resources:

The Book Marketing Canvas Early Adopters Notes

The Book Marketing Canvas [Google Sheets]

The Book Marketing Canvas [PowerPoint]

The Book Marketing Canvas [.PNG – print]

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