How you plan to price your book and projected overhead expenses.
Finally, in the bottom section of the “Book Marketing Launch Canvas” is the more technical side of the book launch:
- What is our overhead for this book launch? What are our individual expenses?
- How do we plan to price our book? Where and how do we plan to derive revenue?
It’s important to note that while these two factors are related, they are entirely independent of one another. It’s more than possible to sell an entirely digital book, which has close to zero marginal cost and very low overhead, for $300 – it just takes good marketing (and may require you to structure the book less like a book and more like an eCourse).
On the other hand, a conventional paperback can only sell within a narrow price range (around $5 to $20, max), so we better do our due diligence to figure out if this book is even worth writing or selling in the first place.
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