What makes your book unique (and why people should care).
Wrapping up the mid-section of The Book Marketing Canvas is identifying exactly what makes this book unique.
Here we want to figure out what allows this book to stand out in a very noisy crowd. It will be different for every book.
It could be one of the following:
- Is it the authors credentials and testimonials?
- Is the book the only one in a niche that is underserved in the Amazon marketplace?
- Is it packaged or designed differently?
- Something else?
- Whatever makes this book stand out from the crowd (in a way that matters) gives us our edge.
We want to exploit this when it comes to promoting the book.
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