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The Book Marketing Canvas

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Module 1: Create > Book Marketing Canvas


In this section we’ll cover: how to create a 1 page business plan for your book.

Every book is a startup.” – Todd Satterston

If Todd Satterston is right (and I believe he is), then every book needs a business model.

The Book Marketing Canvas is the one page business model for your book.

[Template] The Book Marketing Canvas v2.0 - print

In the following sections, I’m going to show you exactly how to fill out The Book Marketing canvas for your book.

Note:

Throughout this series of training videos, to make things easier to understand, I’m giving a real life example of a bestselling book that used The Book Marketing Canvas: The 7 Day Startup by Dan Norris, co-founder of WPCurve.com (you can find his book on Amazon here).

My hope is that by showing you a real life example of someone who successfully implemented the strategies contained within the next 10 lessons, you’ll be able to better implement them into your own book creation and launch strategy.

As always, if you have any questions, don’t hesitate to reach out.

Let’s get to it:

The Book Marketing Canvas Lessons:

The Book Marketing Canvas: Intro

The Book Marketing Canvas: Administrative Information

The Book Marketing Canvas: Target Audience

The Book Marketing Canvas: Early Adopters

The Book Marketing Canvas: Problem

The Book Marketing Canvas: Solution

The Book Marketing Canvas: Sales Channels

The Book Marketing Canvas: Metrics

The Book Marketing Canvas: Unique Value Proposition

The Book Marketing Canvas: Pricing Options and Expenses

Resources:

The Book Marketing Canvas v2.0 [Powerpoint]

The Book Marketing Canvas v2.0 [PDF]

The Book Marketing Canvas [Google Sheets]

The Book Marketing Canvas [PowerPoint]

The Book Marketing Canvas [.PNG – print]

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