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The Crowdfunded Launch (aka “Seth Godin Icarus Deception Launch”)

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Module 3: Monetize > Advanced Book Launch Strategies > The Crowdfunded Launch (aka “Seth Godin Icarus Deception Launch”)

In this lesson we’ll cover: how to launch your book by crowdfunding it.


In this lesson, we discuss:

  1. What is crowdfunding
  2. When you should crowdfund (and when you shouldn’t)
  3. What makes a high converting crowdfunding sales page
  4. How to get traction on a crowdfunding campaign
  5. Tools and technology related to crowdfunding

Example campaigns:

  1. The Growth Hackers Guide to the Galaxy
  2. Collaborate


The Crowdfunded Book Launch (aka “Seth Godin Icarus Deception Launch”)

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