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Paid Advertising

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Module 3: Monetize > Marketing > Paid Advertising


In this lesson we’ll cover: how to use paid advertising to drive traffic to your book sales page (and the most effective way to turn this traffic into sales).

Summary:

In this lesson, we discuss:

  1. An overview of paid advertising in its many forms
  2. The most effective forms of paid advertising (and a few forms of paid advertising you should probably avoid)
  3. How to create and deploy effective paid advertising campaigns

Resources:

 Paid Advertising Notes

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