In today's broadcast of In The Trenches, I sit down with author, content creator, brand strategist, and copywriter, Kayla Hollatz. Kayla shares her journey from day job to self-employed. She shares the unavoidable struggles and enthralling successes that make her business what it is today.
In this broadcast, we talk about:
- How to get started with copywriting
- What does taking the leap from employment to entrepreneurship look like
- The power of copywriting
- How to stand out from the crowd in Copywriting
- Get focused on selling your personal brand
- Do what you do for your clients for yourself
- The wonders of word-of-mouth referrals
- Defining brand voice
- The area where people don`t spend enough time when defining their personal brand
- How to understand your current brand voice
- The area where we have the biggest opportunities
- The website pages with the most traffic
- How to make sure your copy fits with your overall strategy
- How to stay in your ¨zone of genius¨ and why it is important
- Balancing life with business
- Leveraging the power of a calendar
- Fast growth and sustainability of business
- Redefining your business and renewing areas of focus
- Journaling as a tool for personal and business reflection
- Internal before external: Looking within yourself to bring the business together
- Structuring your business model to work for you
- Redefine what work looks like for you
And much more...
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