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ITT 102: How to Develop a Killer Content Marketing Strategy with Kyle Gray

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Kyle Gray and I first met on a random island in Thailand several years ago and I’m thrilled to have him on the show today to talk about content marketing and, more specifically, how to develop a killer content marketing strategy.

Kyle has so much experience and knowledge about this subject that he’ll soon be releasing his own book; The Story Engine. I was incredibly honored to write the forward for the book and can speak from my personal experience when I say it will change the way you look at your own content marketing efforts.

In this broadcast, Kyle Gray and I talk about:

  • How Kyle got started with content marketing
  • Understanding the true purpose of content marketing
  • How to develop a content marketing strategy
  • The importance of having a mission for your content
  • Should you include personal stories in your content?
  • Why targeting core problems is crucial in content marketing
  • Is it possible to niche down too much or go too broad with your content?
  • How to utilize your customers when making decisions about your content
  • Why creating a style guide is critical

How to connect with Kyle Gray Online:

Click to Tweet:

“You shouldn’t just see content marketing, or a blog post that you create, as a landing page.” – @kylethegray

If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

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