Orracle Analytics

ITT 156: From Zero to $10 Million Health Food Company with Megan Reamer

Megan Reamer is the co-founder and CEO of Jackson’s Honest, a healthy foods company. Megan and her husband Scott started Jackson’s Honest as a way to share their son Jackson’s story and the delicious snack foods they made for him. Jackson’s Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic coconut oil. Their son’s autoimmune disease...

ITT 155: Breaking Through Your Upper Limits with Akira The Don

Akira The Don is a British musician, DJ, and producer. Akira has produced and co-written 3 UK top 40 hits and makes music for movies, video games, ad soundtracks, and more. More recently, Akira has developed a new series of lofi music remixes featuring audio clips from lectures and podcasts of people like Jocko Willink, Dr. Jordan Peterson, and Alan Watts among many others. In fact, Akira...

ITT 154: Getting Your First Freelance Client with Eric Bakey

Eric Bakey is a direct response copywriter and conversion copywriter who uses visuals in cartoons to communicate direct response marketing strategies for small business owners. He helps bridge the gap between strategy and results. In today’s conversation we talk a little bit about direct response copywriting, but where we really dig in is how Eric made the transition from being an Army...

ITT 153: Archetypes and Copywriting with Bnonn Tennant

Bnonn Tennant is the founder of InformationHighwayman.com. He’s a copywriting expert who uses archetypal narratives to create captivating content that sells. In this broadcast, Bnonn Tennant and I talk about: Vicarious transcendence (a term Bnonn coined that will help you write better copy) How to use movies and tv shows to write better email newsletters How to implement archetypal themes...

ITT 152: Growing True Wealth with Damion Lupo

Damion Lupo is the founder of Total Control Financial, a company with a mission to empower people to transform their financial future by taking control of their retirement funds. Many people treat their saving and investing as a side thought, storing their money in traditional 401k and IRA accounts. According to Damion, this is not the best way to save nor to grow your wealth. Instead, he...

ITT 151: Bootstrapping a Software Company as a Non-Technical Founder with Chris Badgett

Chris Badgett is the co-founder of LifterLMS, learning management software that allows you to create and sell online courses. Chris is a veteran of In The Trenches, making an appearance on episode 95. On that episode, we broke down what it takes to ensure student success. This topic is so important because most course creators think they can simply create and sell their course, and that’s...

ITT 150: Copyright, Trademark, and Patents for Online Entrepreneurs with Vincent LoTempio

Vincent LoTempio is a registered patent attorney. He helps entrepreneurs, artists, writers, and creators understand, create, and file patents, trademarks, and copyright. In today’s conversation, we discuss the differences between patents, trademarks, and copyright, including what they are, how they’re distinct from one another, and what they actually do for you. We also discuss common...

ITT 149: The Secret to Effective Guest Podcasting with Tom Schwab

Tom Schwab is the founder of Interview Valet, a podcast booking service. If you’ve ever wanted to get interviewed on a podcast, Tom Schwab’s Interview Valet can help. In today’s conversation, Tom and I talk about the art and science of podcast – specifically in terms of how we can use podcasting to market and sell our products and services. First, we begin with the state of podcasting...

ITT 148: The S Curve and How to Hire Amazing Employees with Whitney Johnson

Whitney Johnson is a speaker, podcast, and author of “Build an A Team,” published by Harvard Business Press. In “Build an A Team,” Whitney explains her “S curve” framework – a methodology for understanding competence and mastery in the context of personal and professional development. The Whitney Johnson S curve framework was developed while she co...

ITT 147: How to Grow (and Monetize) Your Facebook Fan Page with Kim Walsh Phillips

Kim Walsh Phillips is the CEO of Elite Digital Group, a direct-response social media agency. Kim has helped her clients bring in more than a billion dollars through direct-response marketing. She is author of “No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing” with Dan Kennedy. I met...

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