ITT 026: Creating an Arts and Culture Magazine from Scratch with Richard Melendez

26 Richard Melendez In The Trenches Podcast Tom Morkes

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Morning Brew in Kailua

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I first spotted Abstract Magazine in the wild when I was ordering a coffee from Morning Brew in Kailua Hawaii.

Next to the counter was a small stand with a bunch of bright, hot pink magazines.

The style was so bold I picked one up to browse through it.

I was so impressed with the magazine, from the artwork, to the physical design (it felt great in my hands), to the content of the magazine, that I had to buy one for myself.

I asked the barista "how much?"

"Nothing - it's free."

I was floored.

So I did the only logical thing I could think of: I hunted down the managing editor, Richard Melendez, to figure out how they did it.

What Richard Melendez and I Talk About:

  • The origin of Abstract Magazine
  • How Abstract relies on up and coming artists and writers to create this amazing publication (and believe it or not: they are all volunteers!
  • How they were able to spread the magazine so rapidly throughout Hawaii
  • Why they decided to produce a physical print of the magazine when digital can be so much cheaper
  • The development of a creative incubator to produce Abstract
  • And much, much more...

In The Trenches with Tom Morkes on YouTube:

Where You Can Find Richard Melendez (and Abstract) Online:

@abstracthawaii (coming soon)

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