ITT 165: This is Marketing with Seth Godin

seth godin on in the trenches - ITT 165: This is Marketing with Seth Godin

Seth Godin is the bestselling author of 19 books, a successful entrepreneur (founder of Yoyodyne, Squidoo, and others), has been inducted into the Direct Marketing Hall of Fame and the Marketing Hall of Fame, and was recently quoted on the TV show "Billions" (which is braggable, so I had to include it). A self- proclaimed teacher, Seth motivates and inspires countless people around the world.

In today's conversation, we talk about the state of marketing, what is working and what's not, and this critical idea of "the smallest viable audience." Seth and I also dive into some more contentious marketing topics like growth hacking (good or bad), how we can do meaningful work while avoiding the race to the bottom, how to be an agent of change, and more.

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In this broadcast,
Seth Godin and I talk about:

  • Why a Marketer is a change agent
  • The difference between self-publishing books and going through a publisher
  • How Seth shifted from blog writing to book writing
  • Why Seth doesn't market his writing to people but with people
  • The two key characteristics that are important in growing your new business
  • Why growth hacking isn't about shortcuts but something much more important
  • How and why systems thinking and network effects are key in growing your business
  • There are no shortcuts in marketing
  • Why there is power in shifting from writing to grow an audience to writing for an audience
  • Why marketing for the smallest viable audience is a new way to think about succeeding at marketing
  • How to focus on your smallest viable audience and succeed doing it
  • What it's like for Seth to focus on his current readership exclusively now

And much more...

In The Trenches with Tom Morkes on YouTube:

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