Travis Ketchum is the founder & CEO of the contest-optimizing service Contest Domination. Since 2012, Travis’s software has helped businesses grow their email lists and create new customers through online contests and giveaways.
In this broadcast, Travis and I talk about:
- How Travis started building software products and what led him to create contest software in the first place
- A simple way to increase engagement by running a giveaway or contest
- How Travis launched and initially promoted his contest software
- The pros and cons of working with affiliates
- The importance of designing contests with specific goals in mind
- Why choosing appropriate prizes for the contest audience is key
- How to increase contest signups and increase audience engagement
- A simple strategy to turn your "winner announcement" into new customers and clients (this is gold!)
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