Orracle Analytics

In The Trenches

ITT 210 – Billion Dollar Infomercial Marketing Secrets with Rick Cesari

Rick Cesari has been a pioneer in the Direct Response advertising industry since the early 90s, and his Brand Response strategies have helped build many iconic brands that you have probably heard of (like Sonicare, The George Foreman Grill, and OxiClean). He is the author of “Buy Now, Creative Marketing that gets Customers to Respond to You”, “Your Marketing and Building Billion Dollar Brands”...

ITT 209 – Small Business Mistakes to Avoid with Rob Braiman

Rob Braiman is personally responsible for the development and growth of three directly owned and successful start-ups, he brings a passion for the small to mid-market segment of business. He has spent 15 years working directly with business owners to improve strategic planning, operations, growth, and business development.  During today’s conversation, I sit down with Rob Braiman, who’s the...

ITT 208 – How to Outsource Your Book and Become a Wall Street Journal Bestseller with Alinka Rutkowska

Alinka Rutkowska is a USA Today best-selling author, a Wall Street Journal best-selling author and a top 100 Amazon best-selling author in business and money. She’s sold more than 100,000 copies of her books and her book creation process has been showcased in Entrepreneur magazine. She’s also the CEO of Leaders Press, where she turns entrepreneurs’ book ideas into best-selling books. She...

ITT 207 – Better Manage Your Projects with Hussain Bandukwala

Hussain Bandukwala is the Chief PMO Coach and Adviser at Parwaaz Consulting, which provides consulting, coaching, support and resources to facilitate the success of Project Management Office (PMO) leaders. He is a seasoned program/project manager who has worked with C-level executives and garnered recognition for being a versatile leader with a focus on getting things done. Hussain speaks at PMI...

ITT 206 – How To Effectively Incorporate Humor Into The Workplace with Andrew Tarvin

Andrew Tarvin is the creator of Humor That Works. Humor That Works has helped over 25,000 people, from all around the world and within more than 250 different organizations, use humor to achieve success and happiness in the workplace. As an entrepreneur, and as a marketer, I like to use humor to capture attention, get people entertained, and to have more fun with the content I am producing. In...

ITT 205 – 6-Figure Affiliate Marketing Strategies with Jill Stanton

Jill Stanton is the co-creator of Screw the Nine to Five with her husband, Josh Stanton. Jill and her husband are obsessive world travellers (with their little guy, Kai), say-it-like-it-is podcast hosts, lovers of quality of red wine and hell-bent on helping transform unsatisfied employees into dangerously-successful entrepreneurs! In today’s conversation, we discuss how Jill has grown her blog...

ITT 204 – How to Start a Side Hustle and Quit Your Job with Steve Chou

Steve Chou is the founder of My Wife Quit Her Job. When Steve’s wife became pregnant with their first child, she decided to quit her job to stay at home with the kids. But instead of cutting back on their lifestyle, they started an online store and made over $100K in only 12 months to replace her salary.  On today’s episode, Steve and I talk about that website, how he founded it, and how they...

ITT 203 – Using Ads on Amazon To Boost Your Book Sales with Brian Berni

Brian Berni is a former Vatican archives employee and a bestselling author under multiple pen names. He blogs for writers at Authorstech and is the co-founder of BookAds, an agency that helps authors advertise their books through Amazon Marketing Services (AMS) and Bookbub ads. I brought Brian onto the podcast today to talk about book marketing and advertising, what’s working and what’s not. I...

ITT 202 – How to Scale an Agency with Chad Pytel

Chad Pytel is a developer, founder and CEO of thoughtbot, a product design development consultancy with six studios across the U.S. and U.K. For over 15 years, thoughtbot has produced top quality web and mobile apps with hundreds of clients from one person startups to Fortune 500 enterprises, universities and nonprofits. Chad co-authored two books, Rails AntiPatterns and Pro Active Record, has...

ITT 201 – How to Feast as a Freelancer with Jason Resnick

On today’s episode, I am having a conversation with Jason Resnick who is a web developer, host of the podcast, Live in the Feast and creator of the online community for freelancers, Feast. Inside Feast and through his blog and podcast, Jason helps freelancers discover their niche, plan out and market themselves, build recurring revenue and stay in the feast. Jason helps his clients reach their...

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