Hey, how’s it going?
I’m Tom Morkes, West Point graduate, prior service U.S. Army Captain, and founder of Insurgent Publishing.
If you’ve ever asked yourself:
- “How can I turn my idea into a product or service?”
- “How can I know if people will like my idea and pay me money for it?”
- “How can I start this project the right way so that I know it will succeed?”
- “How can I create a successful business (or book, blog, or movement) without an audience, lots of money, or years of experience in the industry?”
Or if you’ve ever felt that there must be a better way to start, finish, or ship a creative project…
Then you came to the right place.
How I Can Help You Succeed
Marcus Aurelius once wrote:
The secret of all victory lies in the organization of the non-obvious.
I’m here to show you how to organize the non-obvious to succeed in business (and life).
Here’s the deal:
I believe there’s a better, faster, more effective approach to success in any endeavour.
Whether you’re writing a book, starting a business, or would simply love to turn a creative idea into something…
There are the “obvious” solutions to the problem – what most people do (and why most people fail)…
And then there are “non-obvious” solutions.
These are the solutions the most successful outliers use in any given industry to challenge and dominate the competition. And these are also the strategies that underdogs must use to achieve victory.
The most successful entrepreneurs, writers and leaders throughout history have organized the non-obvious to achieve victory.
Here are just a few examples:
- How Michael Collins organized and led a rag-tag fighting force across 10,000 miles of terrain to beat the most powerful empire in the world
- How people around the world are challenging the paradigm of fixed pricing by leveraging Pay What You Want pricing (and succeeding)
- How Uber is disrupting the transportation industry and changing the way we think about taxi services
But here’s the thing:
If organizing the non-obvious is essential for victory…
Then the sure path to defeat (or failure) is doing things the standard, “proven,” or conventional way.
How to Achieve Victory in Any Endeavor
I’ve spent my entire life asking the question:
- Is there a better way?
This one question has forced me to challenge everything:
Every preconceived notion, every standard operating system, and every system, process, tradition and activity that I’ve ever encountered.
But asking the question isn’t enough. To truly challenge something, we must indifferently test it – and its opposite.
For access to my best strategies and advice (as well as exclusive content you won’t find on the blog), sign up for my private newsletter (The Resistance Broadcast):
I cut straight through the fluff and deep-dive into topics, showing you exactly what I’ve tested, what works, and what doesn’t.
Most people are scared of being transparent because they fear people will steal their ideas, work, or success.
I’m not one of those people.
Here are just a few of my experiments:
How to Launch a Product from Scratch With No Outside Investment and No Audience
This is based on the recent launch of HighSpeedLowDrag.org: a new business training platform for veterans (a need my co-founders and I knew existed in the marketplace, but no one else had taken the time to solve). Here are our results:
How to Sell Something BEFORE You Build it.
Prior to HighSpeedLowDrag.org, I co-founded and launched TheFlightFormula.com: the worlds first heart-centered business incubator program that was entirely Pay What You Want. Here are the results:
The Lean Launch (a $41,000 Case Study) (one of the most popular posts I’ve written)
How to Increase Your Reach, Impact, and Sales
For the past 2 years I’ve been using Pay What You Want pricing for the majority of my goods and services. Here are my results:
How to Fight and Win the Inner Creative War
Beyond writing about business, I also write to help people conquer their inner creative enemy so they can start, finish, and ship work that matters. Here are a few popular posts:
Keep Fighting (a personal story of my time as a boxer)
Once More Into the Fray (life is more than survival)
Don’t Go it Alone
Just as important as challenging and testing everything you come across is finding a team to help you through the tough times.
That’s why I started The Resistance.
The Resistance is the growing army of entrepreneurs, artists, and writers disrupting the status quo and doing work that matters for the people that matter.
I’ve been leading The Resistance since 2012 and share my best tips, tricks, and strategies with members.
Join 2,000+ Resistance members today and get the help and support you need to start, finish, and ship work that matters:
Learn how to build a profitable + ethical online business
Since 2014, I've made a full-time income by creating and selling digital products online. If you want to see how I did it, sign up below.