The way we market and sell online is changing.

There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.).

This growth comes with a price: more noise (aka competing offers other than your own that are targeting the same market).

And things are only going to heat up over the next 3 to 5 years.

Question is:

Are you positioning yourself and your business in such a way that you can profit from these changes over the next decade?

Not sure? No sweat.

I explain how it all works in this video:

(p.s. did you know you can subscribe to my youtube channel here?)

In this video, I'll show you how to make a profit from digital products during these changin' times.

Things I cover:

• The long tail (what it is and why it matters) and the shift toward the longer tail
• "Into thin Air," "Touching the Void" and what makes a perennial bestsellers
• A look at the trends (and what they mean for your business or creative pursuit)
• 3 criteria for choosing your long tail, niche market (great for running targeted marketing campaigns)
• Seth Godin's quadrant technique
• How to increase traffic, subscribers, and sales by finding your “edge”
• A look at examples of long tail market leaders (and what we can learn from them and how you can apply it to your business)

Things I mention in the video:

• Wistia.com
• The Sober Entrepreneur by Russ Perry
• Doubleyourfreelancing.com
• Rightmessage.com
• Goruck.com
• Women in Publishing Summit with Alexa Bigwarfe

Additional resources and references:

• Behind the scenes of a long tail marketing campaign

LEAVE A COMMENT

What’s your “niche” or long tail space / area / topic? Have you considered going deeper / more narrow? Why or why not?