I had a conversation with a friend the other day. We were talking about her situation and what her 5 year goals were.
The response: “to be self-employed with a healthy, cashflowing business.”
“What’s stopping you?” I asked.
“My biggest reservation to becoming an entrepreneur is money. Current funds are limited, and I’m not sure the steps I need to take to make money in the beginning. I mean, I get how it’s done in concept, but I don’t know how to get there, and I’m scared of losing everything.” [bolded for emphasis]
This is not an uncommon feeling.
So many people understand – at a conceptual level – how business works: sell something for profit (i.e. for more than you paid for it).
Yet the practical steps to get there are confusing. And the thought of “not making it” or “losing it all” is terrifying.
So what is a driven, motivated person to do?