Ian Brodie is an expert at helping consultants and coaches become seen as authorities in their fields. Today, we're diving into this exact topic and Ian is really bringing some top-notch advice and tips so you definitely don't want to miss this one.
In this broadcast, Ian Brodie and I talk about:
What does it mean to be an authority in your space?
What’s better: more clients at a lower rate or fewer clients at a higher rate?
If water can be branded, why can’t you?
The two paths to becoming an authority in your space
The importance of having a different methodology, a hook, and evidence
Why most people don’t accurately estimate their own level of expertise
