in the trenches EP 192 - ITT 192 - How to Bootstrap a Summit with Abdo Riani

Abdo Riani is the founder of StartupCircle where aspiring and rising entrepreneurs can connect with and learn from successful founders over daily live Q&A sessions. He also mentors and guides entrepreneurs to their first paying customers and beyond. Abdo helps entrepreneurs design a plan to market under the condition of the unavailability of the product and by doing things that don't scale.

During today’s conversation, I talk with Abdo Riani about his Bootstrapping Summit. We discuss how he came up with the idea, what he did to implement it, what this idea did for his business, and the ins and outs of what worked really well and what didn’t. We explore what Abdo would improve and where he would double down next time. This conversation is great for those of you who are interested in running a virtual summit to get a feel for what it takes to execute a successful summit. My big takeaway from this conversation is to get out there and follow your virtual summit ideas because they don’t have to be a huge time investment or cost a lot of money.

In this broadcast, Abdo and I talk about:

In The Trenches with Tom Morkes on YouTube:

How to Connect with Abdo:

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

in the trenches EP 178 - ITT 178 - Million Dollar Launches Like a Boss with Roland Frasier

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest growing companies. He has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He is currently growing DigitalMarketer, RivalBrands, and Plattr while advising over 150 other companies on digitally-centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

I brought Roland onto the show today to talk about strategy and thought process; specifically, how he thinks about business and the problem he's had to solve, at various levels of resolution. My big takeaway from this call is that each of us probably has all the information, facts, and "data" we need to make big things happen. We just have to get out there and get our hands dirty. Stop searching for the latest "hack" and instead implement (and really get after it when you do). 

In this broadcast, Roland and I talk about:

In The Trenches with Tom Morkes on YouTube:

How to Connect with Roland:

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How You Can Support In The Trenches

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

in the trenches EP 177 - ITT 177: Leveraging Meetup for Your Business with Connie Ward

Connie Ward is career coach and counselor. After crashing and burning as a broker working in financial services, she decided to help people in a new way. This lead her to creating the "Passion And Purpose Mastermind" for people who are confused about their career path, wanting to start a business or those who are in business and want to help more people.
In particular, she is using Meetup as a marketing channel to help people grow their client-based businesses.

In today’s call, we focus on Connie's 10 step strategy for client generation and precisely how to use Meetup.com to get clients consistently. I think this is a particularly interesting conversation because I've not seen anyone use Meetup.com the way Connie uses for lead generation.

In this broadcast, Connie and I talk about:

In The Trenches with Tom Morkes on YouTube:

How to Connect with Connie:

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Subscribe to In The Trenches on iTunes

How You Can Support In The Trenches

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

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