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Tagmass movements

7 marketing lessons from “The True Believer”

“The True Believer” is supposed to be a book about mass movements. Written by Eric Hoffer and originally published in 1951, “The True Believer” makes a convincing case for the existence of “mass movements” – what they are, how they work, how they form, and their destructive capability, etc. I can’t speak to its applicability in a political capacity...

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