Gaetano Caruana is the founder of EarlyParrot, which is a referral marketing software that has helped hundreds of businesses generate high-quality leads through referrals. EarlyParrot was built out of a need and soon evolved into a flexible platform that can be plugged into any sales firm.
Today, I sit down with Gaetano Caruana to discuss how to grow your email list and scale your revenue with an automated referral marketing system. I know that sounds like a lot, but it’s truly not that complex. We’ll also dive into how easy it is, how profitable it can be, how a referral program can increase your brand awareness and customer loyalty, why referrals are typically higher quality leads and why that matters to you and your business. Gaetano will also share how referral programs lower the cost of acquisition and so much more.
My big takeaway for this episode is for you to listen to the part where we talk about exclusivity. Now, I’m just going to leave it at that. You’ll have to listen to the rest of the episode to know what I’m talking about!
In this broadcast, Gaetano and I talk about:
What led Gaetano to founding EarlyParrot
What are the steps it takes to incentivize word of mouth marketing
Which incentives should you use when it comes to list building v.s. e-commerce
Why you need to be smart and clear with the rewards you’re giving away
What is a double-sided campaign and is it hard to implement
How much does EarlyParrot usually charge to ensure everything is integrated properly
Why you don’t have to give something expensive to get someone engaged
Is there anything someone should be cognizant of when choosing your incentives
How to promote your referral program for the best results
What are some ways to lower the cost of acquisition
In what ways is affiliate marketing different than referral marketing
How difficult is it to integrate a referral marketing campaign into specific software
How does having a referral program in place allow you to keep growing bigger and bigger
What content can you use to promote your referral program
How to plan for negativity or backlash
What ways can you market your referral program without being spammy
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.