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ITT 185 – How to Sell with Story with Kyle Gray

Kyle Gray is an entrepreneur, the founder of ConversionCake, and a bestselling author who helps startups and small businesses grow their businesses with content marketing. He has helped hundreds of entrepreneurs create scalable content marketing strategies while also creating step-by-step processes and templates to automate and delegate tasks. Kyle’s book The Story Engine outlines his process for...

ITT 184 – How to Create Recurring Revenue in Your Business with a Subscription Offer

Anne Janzer is an award-winning author on a mission to help writers communicate more effectively. She has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets. Anne also coaches business leaders on communicating their ideas with impact, clarity and marketing teams on telling brand...

How to think like an entrepreneur

Entrepreneurship is the process by which new value is created where less (or none) existed before. The entrepreneur then captures a piece of the value (profit), which allows the operation grow. What this boils down to is this: entrepreneurship is an extraction process. For instance, the extraction of physical commodities like oil and natural gas, or the cultivation and extraction of food, water...

ITT 181 – Starting a Premium Instant Coffee Brand with Joshua Zloof, co-founder of Sudden Coffee

Joshua Zloof is the CEO of Sudden Coffee, a premium instant coffee brand. He has 10 years of combined experience in Mobile App Product Management, Lean Operations, Supply Chain, and Logistics. I brought Joshua onto In The Trenches to discuss his startup journey and what it was really like for him to develop his idea and actually launch it. To many, Joshua’s idea of founding a premium instant...

ITT 177: Leveraging Meetup for Your Business with Connie Ward

Connie Ward is career coach and counselor. After crashing and burning as a broker working in financial services, she decided to help people in a new way. This lead her to creating the “Passion And Purpose Mastermind” for people who are confused about their career path, wanting to start a business or those who are in business and want to help more people.In particular, she is using...

ITT 176: Conversational Copywriting with Nick Usborne

Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online. During a career spanning 40 years in the marketing industry – offline and then online – he has worked with dozens of major companies. Since 1997, he has been working exclusively on marketing online and internationally recognized as a leading expert on the subject of writing for the Web. He...

ITT 174: Bootstrapping a LinkedIn Agency with AJ Wilcox

AJ Wilcox is an online marketer since 2007 and founder of B2Linked  which is a LinkedIn Ads performance agency. Extremely active in the online marketing community, he is a LinkedIn Certified Ads Partner, and he manages the official LinkedIn Ads group forum, and he is a board member of SLC | SEM among other things. An exotic car nut and a triathlete. He lives in Utah with his wife and four...

ITT 173: How to Grow Traffic, Subscribers, and Sales by Hosting a Giveaway Contest

Travis Ketchum is the founder & CEO of the contest-optimizing service Contest Domination. Since 2012, Travis’s software has helped businesses grow their email lists and create new customers through online contests and giveaways. In this broadcast, Travis and I talk about: How Travis started building software products and what led him to create contest software in the first placeA simple way...

ITT 169: Behind the Scenes of a Million Dollar YouTube Business

Antonio Centeno, originally a US marine, worked for Google writing over 100 men’s style and fashion articles that have over 800,000 views. Today, with over 11 years of experience in men’s style, Antonio is CEO of Real Men Real Style where he creates videos, podcasts, and articles on Men’s Style. With a focus on dressing men to impact others and make more money, Antonio has turned his content...

Target Audience: A Single Question to Help You Find, Market, and Sell to Your Ideal Customer

I watched the new Steve Jobs movie last week. Spoiler: he invents the iMac. The point of the flick: paint a portrait of the guy that created the iPod, the round, partially-translucent, magenta colored desktop computer, and giant smartphones called iPads. It seems the writer-director combo decided the best way to do this would be to time-travel the viewer to three (maybe four, I lost count)...

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