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ITT 177: Leveraging Meetup for Your Business with Connie Ward

Connie Ward is career coach and counselor. After crashing and burning as a broker working in financial services, she decided to help people in a new way. This lead her to creating the “Passion And Purpose Mastermind” for people who are confused about their career path, wanting to start a business or those who are in business and want to help more people.In particular, she is using...

ITT 176: Conversational Copywriting with Nick Usborne

Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online. During a career spanning 40 years in the marketing industry – offline and then online – he has worked with dozens of major companies. Since 1997, he has been working exclusively on marketing online and internationally recognized as a leading expert on the subject of writing for the Web. He...

ITT 174: Bootstrapping a LinkedIn Agency with AJ Wilcox

AJ Wilcox is an online marketer since 2007 and founder of B2Linked  which is a LinkedIn Ads performance agency. Extremely active in the online marketing community, he is a LinkedIn Certified Ads Partner, and he manages the official LinkedIn Ads group forum, and he is a board member of SLC | SEM among other things. An exotic car nut and a triathlete. He lives in Utah with his wife and four...

ITT 173: How to Grow Traffic, Subscribers, and Sales by Hosting a Giveaway Contest

Travis Ketchum is the founder & CEO of the contest-optimizing service Contest Domination. Since 2012, Travis’s software has helped businesses grow their email lists and create new customers through online contests and giveaways. In this broadcast, Travis and I talk about: How Travis started building software products and what led him to create contest software in the first placeA simple way...

ITT 169: Behind the Scenes of a Million Dollar YouTube Business

Antonio Centeno, originally a US marine, worked for Google writing over 100 men’s style and fashion articles that have over 800,000 views. Today, with over 11 years of experience in men’s style, Antonio is CEO of Real Men Real Style where he creates videos, podcasts, and articles on Men’s Style. With a focus on dressing men to impact others and make more money, Antonio has turned his content...

Target Audience: A Single Question to Help You Find, Market, and Sell to Your Ideal Customer

I watched the new Steve Jobs movie last week. Spoiler: he invents the iMac. The point of the flick: paint a portrait of the guy that created the iPod, the round, partially-translucent, magenta colored desktop computer, and giant smartphones called iPads. It seems the writer-director combo decided the best way to do this would be to time-travel the viewer to three (maybe four, I lost count)...

The Author’s Guide to Building an Email List (and selling more books)

Fact: 1/3rd of all self-published authors earn less than $500 a year from their publishing efforts. Take that in for a moment… $500. That’s not even enough money to pay for a single month’s rent in most major cities. This makes sense when you consider that 80% of books tracked by Nielson Bookscan sold fewer than 99 copies in 2004. In other words, 4 out of 5 books won’t even hit triple digit sales...

How to Find Your First 1,000 Customers (a $100 million case study)

In 1993, Jeff Miller took over as CEO of Documentum, a document management company that had been stagnant at $2 million in revenue for the past several years. This might seem like a good problem to have, except that companies that aren’t growing are usually dying. Something had to change. So Miller started at the beginning – “who is our target customer?” As it turned out...

The Complete Guide to Crowdfunding Your Book

UPDATE: thanks to all your support, I finished my crowdfunding campaign with $12,979.00 in preorders. The last few days saw the crowdfunding campaign skyrocket – something I did not predict happening at all. This has been a whirlwind ride and I’m so grateful – so thank you! If you’re interested in being notified about the book when it releases, to hear about its progress...

How to Sell Anything (That’s Worth Selling)

This is part 3 in a 3 part series. For bonuses, including the copy-and-paste sales script from this blog post, grab The Business Building Toolkit here. Learn how to sell anything (that’s worth selling) in this 7 minute video that film critics everywhere are raving about*: *I can’t confirm nor deny this statement. Last month, I led and shipped a collaborative business project – a business...

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