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Target Audience: A Single Question to Help You Find, Market, and Sell to Your Ideal Customer

I watched the new Steve Jobs movie last week. Spoiler: he invents the iMac. The point of the flick: paint a portrait of the guy that created the iPod, the round, partially-translucent, magenta colored desktop computer, and giant smartphones called iPads. It seems the writer-director combo decided the best way to do this would be to time-travel the viewer to three (maybe four, I lost count)...

The Author’s Guide to Building an Email List (and selling more books)

Fact: 1/3rd of all self-published authors earn less than $500 a year from their publishing efforts. Take that in for a moment… $500. That’s not even enough money to pay for a single month’s rent in most major cities. This makes sense when you consider that 80% of books tracked by Nielson Bookscan sold fewer than 99 copies in 2004. In other words, 4 out of 5 books won’t even hit triple digit sales...

How to Find Your First 1,000 Customers (a $100 million case study)

In 1993, Jeff Miller took over as CEO of Documentum, a document management company that had been stagnant at $2 million in revenue for the past several years. This might seem like a good problem to have, except that companies that aren’t growing are usually dying. Something had to change. So Miller started at the beginning – “who is our target customer?” As it turned out...

The Complete Guide to Crowdfunding Your Book

UPDATE: thanks to all your support, I finished my crowdfunding campaign with $12,979.00 in preorders. The last few days saw the crowdfunding campaign skyrocket – something I did not predict happening at all. This has been a whirlwind ride and I’m so grateful – so thank you! If you’re interested in being notified about the book when it releases, to hear about its progress...

How to Sell Anything (That’s Worth Selling)

This is part 3 in a 3 part series. For bonuses, including the copy-and-paste sales script from this blog post, grab The Business Building Toolkit here. Learn how to sell anything (that’s worth selling) in this 7 minute video that film critics everywhere are raving about*: *I can’t confirm nor deny this statement. Last month, I led and shipped a collaborative business project – a business...

21 insights into the brain of a marketing genius

[infopane color=”1″ icon=”0101.png”]This is the second post in the Seth Godin meetup series. You can find the first post here. Stay tuned and sign up for my free newsletter, The Resistance Broadcast, so you don’t miss the next post in the series (hint: it’s about designing a website that converts, telling a story that sells, and building a brand that people...

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