Orracle Analytics

Tagsocial media marketing

The Fear Economy: the growth of fear bait and what to do about it

Whatever “social media” was intended to be, in the last few years it seems to have begun an inexorable decline into what it always had to become: A 24/7, always-on, personalized fear machine. All you have to do is look into the “black mirror” in your pocket, and you’ll see what I mean. How many scrolls, swipes, or taps does it take to find your first piece of bad...

ITT 216 – How to Grow a Profitable Membership Site with Jen Lehner

Jennifer Lehner is a Digital Marketing Strategist and Adjunct Professor of Digital Marketing at Cleveland State University. She shows entrepreneurs how to build an audience and monetize their expertise online using social media and digital tools. She creates online courses and trainings, while also speaking at businesses and universities about the fast-changing world of digital media and how...

ITT 183 – Facebook Advertising: What’s Working Right Now with Mojca Zove

Mojca Zove is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy so that they can devote their time to other aspects in their business. Mojca works with multimillion-dollar businesses from all over the globe. In her work, she...

How to get customers to buy now, not later

I’m building a new closet in our house: It doesn’t look like much, but it’s coming together, believe me. When I started, I didn’t really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion). It wasn’t until I started putting the pieces of the puzzle together that I realized I needed something better than sand...

Fake traffic and the scam that is social media

Did you know that half of all internet traffic is fake? True story: According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots. In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake). Have you ever wondered why you get such dismal results from activities like posting on social...

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