Today, I delve into Kindle publishing with Steve Scott, who is the author of over 70 self-published books. Steve Scott pivoted from being a blogger to a self-publishing machine, and that change enabled him to start making $30,000 every month from his writing.
Steve and I take an in-depth look at the digital publishing realm. Steve highlights why he started self-publishing and the tricks of the trade that allowed him to get to where he is today. From self publishing process details to larger digital realm logistics, Steve gives us a peek into the life of a writer in the age of e-commerce and the internet.
In this broadcast, Steve and I talk about:
How Steve got into the digital realm
How Steve pivoted from blogging to self publishing and the lucrative results
How Steve leverages his subscription and email lists to sell his books
Why Steve chooses to use paid advertising
How changing online regulations can hurt profits
Why it is important to diversify income streams
How the release of the audiobook can complement the release of your ebook
Why the title of your book is important
Why Steve slowed down his creation process from 3 weeks to 3 months
Why collaborating with other authors can be a powerful approach to your books
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Today, I am joined by Jeff Cohen, a Senior Executive from Seller Labs. Jeff specializes in helping sellers win at Amazon every day with his wide array of software tools. Seller Labs was featured on INC 500 Fastest growing companies, and it continues to grow each day which means Jeff is continuously finding ways to adapt and scale Seller Labs.
In this episode, Jeff and I talk about the intricacies of scaling a business and how to invest your time so that it adds value for the business. As the business grows and evolves, the business faces different problems which require new solutions. Jeff shares how he has adapted and scaled Seller Labs business while imparting with us some of his best practices.
In this broadcast, Jeff and I talk about:
Why Seller Labs was recognized on INC´s 500 list
How businesses qualify for INC´s list
What Seller Labs has done to evolve from 2012 to present day
How Seller Labs uses the market to test the popularity of their new software apps
Why time and place were important factors when developing Seller Labs
How Seller Labs monetizes four tools currently in the amazon ecosystem
Why pivoting your product is more important than launching it
How to use principles in decision making
A simple way to focus your time to make the biggest impact in your business
Why you must adapt your metrics as your company grows
Why looking at your ROI is an important metric to decide where you should invest your time as your business evolves and grows
Why your strategy as a big company is not going to be the same when you were once a small company
Why change has to occur for the business to grow
Why we have to be ok with great employees finding jobs at other companies
Why building a company that is attached to another company's success can be intimidating
Why it is important to focus your time in areas that will add value for your company
How new problems have new solutions
How attacking the problem in a different way can allow you to scale
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
