Edward Kay works with associations who are frustrated by the inability to get digital and web technology working for them. Clients come to him who are struggling with terrible website-to-membership-database integration, lack of member self-service and important data isolated in unconnected systems. Edward is passionate about making tech deliver for membership organisations and associations.

On this week’s episode, I sit down with Edward Kay, a membership technology specialist and the founder of Tall Projects, which provides digital services for membership organizations and associations. I brought Edward on the call to talk about his journey into freelancing; specifically how he keeps his operation lean, how he moved away from trading time for money to a recurring revenue subscription model, and why it’s so important to niche down and then maybe niche down some more.

My big takeaway from this episode is that the crux of success is discipline work. And that it’s completely possible to land great clients and organize your business and lifestyle so that it serves you and not the other way around.

In this broadcast, Edward and I talk about:

How to Connect with Edward:

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Podcast audio editing and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

On today’s episode, I am having a conversation with Jason Resnick who is a web developer, host of the podcast, Live in the Feast and creator of the online community for freelancers, Feast. Inside Feast and through his blog and podcast, Jason helps freelancers discover their niche, plan out and market themselves, build recurring revenue and stay in the feast. Jason helps his clients reach their goals, connect with their why and live the life that they’ve always wanted to live.

My big takeaway from this episode is something that’s a recurring theme with the entrepreneurs,authors and creators - you need to niche down at the very least to get any sort of traction from your marketing. The reason is simple. There’s just so much competition out there now that to be generic is kind of a death knell but a great resume and track record can help. If you’re showcasing your work and knowledge online via blogs or podcasts, that can all help, but unless you can target a specific subset of the market, your marketing dollars and bandwidth will vanish before you get any real traction. To stand out, you need to speak directly to your target market. Without further ado, let’s get to today’s interview.

In this broadcast, Jason and I talk about:

How to Connect with Jason:

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

Subscribe to In The Trenches on iTunes

Listen to In The Trenches on Spotify

Get your weekly dose of In The Trenches on Google Play

How You Can Support In The Trenches

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

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