Orracle Analytics

Tagtarget customer

How to Find Your First 1,000 Customers (a $100 million case study)

In 1993, Jeff Miller took over as CEO of Documentum, a document management company that had been stagnant at $2 million in revenue for the past several years. This might seem like a good problem to have, except that companies that aren’t growing are usually dying. Something had to change. So Miller started at the beginning – “who is our target customer?” As it turned out...

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