Orracle Analytics

Tagtarget customer

ITT 177: Leveraging Meetup for Your Business with Connie Ward

Connie Ward is career coach and counselor. After crashing and burning as a broker working in financial services, she decided to help people in a new way. This lead her to creating the “Passion And Purpose Mastermind” for people who are confused about their career path, wanting to start a business or those who are in business and want to help more people.In particular, she is using...

ITT 176: Conversational Copywriting with Nick Usborne

Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online. During a career spanning 40 years in the marketing industry – offline and then online – he has worked with dozens of major companies. Since 1997, he has been working exclusively on marketing online and internationally recognized as a leading expert on the subject of writing for the Web. He...

How to Find Your First 1,000 Customers (a $100 million case study)

In 1993, Jeff Miller took over as CEO of Documentum, a document management company that had been stagnant at $2 million in revenue for the past several years. This might seem like a good problem to have, except that companies that aren’t growing are usually dying. Something had to change. So Miller started at the beginning – “who is our target customer?” As it turned out...

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