In the past few years, I've consulted on a lot of marketing campaigns, from NYT, WSJ, and USA Today bestselling book launches, to a record-setting Kickstarter campaign, to 5 and 6-figure virtual summit campaigns.
In that time, I've seen it all:
What works, what doesn't, and what's a distraction.
And that's why I wanted to talk about virtual summits.
A virtual summit is basically a conference hosted online.
Like a conference, the typical way to profit from a summit is by selling tickets and / or by selling sponsorship.
Pretty simple.
And surprisingly effective.
Here's a screenshot from the first two weeks of pre-orders on a recent client's campaign:
$10k+ in two weeks from ticket sales alone.
(and the final results were much better).
But here's the deal:
While 5-figures in a week is good, it's not the real value of a summit.
In many ways, the front-end ticket sales of a summit are chump-change compared to what you can earn on the backend…
…but more importantly:
The greatest value of a virtual summit, in my handsome, humble opinion, occurs behind the scenes.
It’s the stuff you don’t see, and that most people don’t share, because it’s not flashy…but boy can it be lucrative.
I break it down in my latest video:
(p.s. subscribe to my youtube channel here)
What we cover in this video:
Things I mention in the video:
Want to host a virtual summit? Get the Virtual Summit Blueprint (a complete guide, wireframe, and additional reference materials for creating your very own summit) for FREE.
Do you want to host a virtual summit? Why or why not?
Share below!
I'm building a new closet in our house:
It doesn't look like much, but it's coming together, believe me.
When I started, I didn't really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion).
It wasn't until I started putting the pieces of the puzzle together that I realized I needed something better than sand paper to remove entire lengths of board to get them to fit together.
So I searched online to see if someone else had my woes...after several searches, it turned out there are tools out there that can help with getting wood lined up correctly in seconds (instead of in hours, by hand).
So I bought this thing called a planer and it ended up being a win-win:
The company that makes the planer wins (they got the sale), and I win (this tool will help me do a job better, faster, etc.)
But here's the thing:
If you had asked me a week ago if I needed a planer, I would have said no. In fact, I'd have no idea what you were even talking about.
If you tried to make the case that I will need this thing at some point down the line, it wouldn't work. I would have ignored you until I came to the point where I recognized the need for myself.
Once I understood my own need (aka: I got the joke), then I could properly process what sort of offer was in front of me. No marketing attempt made before I got the joke would have worked.
So you want to get more sales? And you want more people buying from you?
Learn to market and sell only to people who get the joke.
I'll show you how to think about marketing so you get more customers buying now, instead of later, in this video:
(p.s. subscribe to my youtube channel here)
What we cover in this video:
Things I mention in the video:
What are you selling and to whom? What’s the joke that they get that others don’t?(i.e. the reason people buy from you, and not someone else)
Share below!
Did you know that half of all internet traffic is fake?
True story:
According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots.
In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake).
Have you ever wondered why you get such dismal results from activities like posting on social media?
Because fake people don't buy things.
So here's a better strategy:
Target REAL PEOPLE who have actually BOUGHT REAL THINGS before, and then get your offer (book, product, course, software, whatever) in front of them.
I'll show you how in this mind-melting new training video:
(p.s. subscribe to my youtube channel here)
What we cover in this video:
Things I mention in the video:
This is part 2 of my series on the long tail. Click here to watch part 1:
"The Long Tail: the secret to making a profit from digital products over the next decade"
What’s your topic / niche / subject? Where can you "slide in"?
Share below!