Whether you recognize it or not, you’re at war.
This is not a conventional war:
The battle lines change every day. The warzone is rarely defined.
Sometimes the enemy is very clearly in front of you, pummeling you with everything they've got; other times, the enemy is lurking in the shadows right beside you, waiting for a moment of weakness before they attack.
And your allies aren't who you would expect – but they’re more powerful than you realize.
The warzone is not your physical environment – although the physical environment can help (or hinder) your campaign.
The enemy is not a person – in fact, the enemy is nothing external at all.
And your allies are not your friends or family, nor are they the people in the cubicle next to you at work.
This is a war fought in the neural trenches of your brain.
The enemy is the army of bad habits you've accumulated over the year – building and expanding its empire one brain-map territory at a time.
Your allies, if you choose to call upon them, are the virtuous and productive thoughts you put into your mind; they will support you when you are weak, and help you expand your territory when you are strong.
And you are the insurgent because you seek change, you desire improvement, and you want to build something of value.
You are outnumbered and outgunned.
The enemy controls nearly all brain map territory.
Your allies can help, but they can't fight the battle themselves; they need you to lead.
Will you choose to fight? Will you lead? Will you instigate?
You're at war whether you recognize it or not.