{"id":11443,"date":"2014-01-23T03:31:08","date_gmt":"2014-01-22T22:31:08","guid":{"rendered":"https:\/\/tommorkes.com\/?page_id=3502"},"modified":"2023-02-07T15:43:59","modified_gmt":"2023-02-07T22:43:59","slug":"pwywguide","status":"publish","type":"page","link":"https:\/\/tommorkes.com\/pwywguide\/","title":{"rendered":"[Book] The Complete Guide to Pay What You Want Pricing"},"content":{"rendered":"\n

There's a better way to price your products and services...<\/h1>\n\n\n
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\"-\"<\/figure><\/div>\n\n\n

In The Complete Guide to Pay What You Want Pricing<\/em>, you will discover how to:<\/p>\n\n\n\n

1. delight your audience...
2. expand\u00a0your marketing reach, and...
3.\u00a0multiply sales of new and existing products or services...<\/p>\n\n\n\n

By letting your customers choose their price.<\/p>\n\n\n\n

Sounds crazy, but it's true.<\/strong><\/p>\n\n\n\n

And inside \"The Complete Guide to Pay What You Want Pricing\" I'll show you exactly how to do it.<\/p>\n\n\n\n

My background in \"Pay What You Want\" pricing<\/h3>\n\n\n\n

I started selling eBooks using a Pay What You Want<\/em> model back in April of 2013.<\/p>\n\n\n\n

In less than a year, I've brought in over $4,000 offers listed as Pay What You Want<\/em> (aka: the customer gets to choose what he or she pays for it).<\/p>\n\n\n\n

This is important, so let me repeat myself:<\/p>\n\n\n\n

That's $4,000+ from products that people could take for FREE.<\/strong><\/p>\n\n\n\n

Since 2013, I've generated tens of thousands in sales from products offered as Pay What You Want<\/em>, and I've also helped hundreds of creators, entrepreneurs, freelancers, and business owners do the same.<\/p>\n\n\n\n

In The Complete Guide to Pay What You Want Pricing<\/strong><\/em>, I explain the exact steps I took (and the same steps OTHERS have taken) to create such remarkable revenue from such an unorthodox pricing model so that you can have the same success.<\/p>\n\n\n\n

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\"For the record, pay-what-you-want works. Highest conversion rates I've ever seen. 47%.\"
<\/p>\nJonathan Mead, founder of Paid to Exist<\/strong><\/cite><\/blockquote>\n\n\n\n

How Pay What You Want works for more than just ebooks<\/h2>\n\n\n\n

You might be thinking this is a one-off example; that my experience was an anomaly, or that it can only work in certain niches under certain conditions.<\/p>\n\n\n\n

No way this can work for a broader range of goods and services\u2026<\/em><\/p>\n\n\n\n

I thought this way myself for a while.<\/p>\n\n\n\n

After all, if Pay What You Want<\/em> is really this powerful, why don\u2019t more people use it?<\/p>\n\n\n\n

So I started digging.<\/strong><\/p>\n\n\n\n

Over the course of several months, I found hundreds of case studies of PWYW<\/em> being used successfully for everything from digital products and services, to physically based restaurants and wineries.  Here are just a few examples (many of which I document and analyze in the guide):<\/p>\n\n\n\n