{"id":13170,"date":"2018-11-07T13:40:25","date_gmt":"2018-11-07T20:40:25","guid":{"rendered":"https:\/\/tommorkes.com\/?post_type=podcast&#038;p=13170"},"modified":"2024-03-14T07:39:16","modified_gmt":"2024-03-14T13:39:16","slug":"jeff-cohen","status":"publish","type":"podcast","link":"https:\/\/tommorkes.com\/podcast\/jeff-cohen\/","title":{"rendered":"ITT 163: How to Scale by Solving Bigger Problems with Jeff Cohen"},"content":{"rendered":"\n<iframe src=\"https:\/\/www.podbean.com\/media\/player\/8ncut-9e85b1?from=yiiadmin&download=1&version=1&skin=1&btn-skin=108&auto=0&share=1&fonts=Helvetica&download=1&rtl=0\" height=\"122\" width=\"100%\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/in-the-trenches-with-jeff-cohen.png\" alt=\"-\" class=\"wp-image-13171\" title=\"\" srcset=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/in-the-trenches-with-jeff-cohen.png 1280w, https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/in-the-trenches-with-jeff-cohen-300x169.png 300w, https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/in-the-trenches-with-jeff-cohen-768x432.png 768w, https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/in-the-trenches-with-jeff-cohen-1024x576.png 1024w, https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/in-the-trenches-with-jeff-cohen-720x405.png 720w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>Today, I am joined by Jeff Cohen, a Senior Executive from Seller Labs. Jeff specializes in helping sellers win at Amazon every day with his wide array of software tools. Seller Labs was featured on INC 500 Fastest growing companies, and it continues to grow each day which means Jeff is continuously finding ways to adapt and scale Seller Labs.<\/p>\n\n\n\n<p>In this episode, Jeff and I talk about the intricacies of scaling a business and <a href=\"https:\/\/tommorkes.com\/the-pareto-principle\/\">how to invest your time<\/a> so that it adds value for the business. As the business grows and evolves, the business faces different problems which require new solutions. Jeff shares how he has adapted and scaled Seller Labs business while imparting with us some of his best practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In this broadcast, Jeff and I talk about:<\/h2>\n\n\n\n<ul>\n<li>Why Seller Labs was recognized on INC\u00b4s 500 list<\/li>\n\n\n\n<li>How businesses qualify for INC\u00b4s list<\/li>\n\n\n\n<li>What Seller Labs has done to evolve from 2012 to present day<\/li>\n\n\n\n<li>How Seller Labs uses the market to test the popularity of their new software apps<\/li>\n\n\n\n<li>Why time and place were important factors when developing Seller Labs<\/li>\n\n\n\n<li>How Seller Labs monetizes four tools currently in the amazon ecosystem<\/li>\n\n\n\n<li>Why pivoting your product is more important than launching it<\/li>\n\n\n\n<li>How to use principles in decision making<\/li>\n\n\n\n<li>A simple way to focus your time to make the biggest impact in your business<\/li>\n\n\n\n<li>Why you must adapt your metrics as your company grows<\/li>\n\n\n\n<li>Why looking at your ROI is an important metric to decide where you should invest your time as your business evolves and grows<\/li>\n\n\n\n<li>Why your strategy as a big company is not going to be the same when you were once a small company<\/li>\n\n\n\n<li>Why change has to occur for the business to grow<\/li>\n\n\n\n<li>Why we have to be ok with great employees finding jobs at other companies<\/li>\n\n\n\n<li>Why building a company that is attached to another company's success can be intimidating<\/li>\n\n\n\n<li>Why it is important to focus your time in areas that will add value for your company<\/li>\n\n\n\n<li>How new problems have new solutions<\/li>\n\n\n\n<li>How attacking the problem in a different way can allow you to scale<\/li>\n<\/ul>\n\n\n\n<p>And much more...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In The Trenches with Tom Morkes on YouTube:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ITT 163: How to Scale by Solving Bigger Problems with Jeff Cohen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Q93dl_KgCpg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to connect with Jeff Online:<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jeffreycohen\/\" rel=\"nofollow noopener\" target=\"_blank\">Jeff Cohen on LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerlabs.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.sellerlabs.com<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Get the Latest Broadcasts of In The Trenches<\/h3>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-trenches-tom-morkes\/id953877288?mt=2\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to In The Trenches on iTunes<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How You Can Support In The Trenches<\/h3>\n\n\n\n<p><em>Did you enjoy today's broadcast of In The Trenches? Please <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-the-trenches\/id601855775\" rel=\"nofollow noopener\" target=\"_blank\">click here to leave an honest rating and review on iTunes<\/a>. Your review&nbsp;helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeff Cohen sits down with Tom Morkes to discuss how to scale by solving bigger problems on the latest episode of \"In The Trenches\"<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":163,"comment_status":"open","ping_status":"open","template":"","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"tags":[504,502,503],"series":[227],"episode_featured_image":false,"episode_player_image":"https:\/\/tommorkes.com\/wp-content\/uploads\/2022\/02\/podcast-cover.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"breaker":{"key":"breaker","url":"","label":"Breaker","class":"breaker","icon":"breaker.png"},"downcast":{"key":"downcast","url":"","label":"Downcast","class":"downcast","icon":"downcast.png"},"google_play":{"key":"google_play","url":"","label":"Google Play","class":"google_play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"}},"rssFeedUrl":"https:\/\/tommorkes.com\/feed\/podcast\/inthetrenches","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"3fBFNbc724\"><a href=\"https:\/\/tommorkes.com\/podcast\/jeff-cohen\/\">ITT 163: How to Scale by Solving Bigger Problems with Jeff Cohen<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tommorkes.com\/podcast\/jeff-cohen\/embed\/#?secret=3fBFNbc724\" width=\"500\" height=\"350\" title=\"&#8220;ITT 163: How to Scale by Solving Bigger Problems with Jeff Cohen&#8221; &#8212; Tom Morkes\" data-secret=\"3fBFNbc724\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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