{"id":13197,"date":"2018-11-22T13:25:39","date_gmt":"2018-11-22T20:25:39","guid":{"rendered":"https:\/\/tommorkes.com\/?post_type=podcast&#038;p=13197"},"modified":"2024-03-14T07:40:30","modified_gmt":"2024-03-14T13:40:30","slug":"seth-godin","status":"publish","type":"podcast","link":"https:\/\/tommorkes.com\/podcast\/seth-godin\/","title":{"rendered":"ITT 165: This is Marketing with Seth Godin"},"content":{"rendered":"\n<iframe src=\"https:\/\/www.podbean.com\/media\/player\/m7mjv-9feeb2?from=yiiadmin&amp;download=1&amp;version=1&amp;skin=1&amp;btn-skin=108&amp;auto=0&amp;share=1&amp;fonts=Helvetica&amp;download=1&amp;rtl=0\" height=\"122\" width=\"100%\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/seth-godin-on-in-the-trenches.png\" alt=\"-\" class=\"wp-image-13198\" title=\"\" srcset=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/seth-godin-on-in-the-trenches.png 800w, https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/seth-godin-on-in-the-trenches-300x169.png 300w, https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/seth-godin-on-in-the-trenches-768x432.png 768w, https:\/\/tommorkes.com\/wp-content\/uploads\/2018\/11\/seth-godin-on-in-the-trenches-720x405.png 720w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Seth Godin is the bestselling author of 19 books, a successful entrepreneur (founder of Yoyodyne, Squidoo, and others), has been inducted into the Direct Marketing Hall of Fame and the Marketing Hall of Fame, and was recently quoted on the TV show \"Billions\" (which is braggable, so I had to include it). A self- proclaimed teacher, Seth motivates and inspires countless people around the world.<br><\/p>\n\n\n\n<p>In today's conversation, we talk about the state of marketing, what is working and what's not, and this critical idea of \"the smallest viable audience.\" Seth and I also dive into some more contentious marketing topics like growth hacking (good or bad), how we can do meaningful work while avoiding the race to the bottom, how to be an agent of change, and more.<br><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>If you enjoyed today's interview, please do me a favor and share!<\/strong> This podcast spreads through word of mouth alone (I don't advertise). So thank you in advance for your support.<br><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">In this broadcast, <br>Seth Godin and I talk about:<\/h2>\n\n\n\n<ul>\n<li>Why a Marketer is a <em>change agent<\/em><\/li>\n\n\n\n<li>The difference between self-publishing books and going through a publisher<\/li>\n\n\n\n<li>How Seth shifted from blog writing to book writing<\/li>\n\n\n\n<li>Why Seth doesn't market his writing<em> to<\/em> people but <em>with<\/em> people<\/li>\n\n\n\n<li>The two key characteristics that are important in growing your new business<\/li>\n\n\n\n<li>Why growth hacking isn't about shortcuts but something much more important <\/li>\n\n\n\n<li>How and why systems thinking and network effects are key in growing your business<\/li>\n\n\n\n<li>There are no shortcuts in marketing<\/li>\n\n\n\n<li>Why there is power in shifting from <em>writing to grow an audience<\/em> to <em>writing for an audience<\/em><\/li>\n\n\n\n<li>Why marketing for the <em>smallest viable audience <\/em>is a new way to think about succeeding at marketing<\/li>\n\n\n\n<li>How to focus on your <em>smallest viable audience<\/em> and succeed doing it<\/li>\n\n\n\n<li>What it's like for Seth to focus on his current readership exclusively now<\/li>\n<\/ul>\n\n\n\n<p>And much more...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In The Trenches with Tom Morkes on YouTube:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ITT 165: This is Marketing with Seth Godin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7D0RB0u2-pc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to connect with Seth Godin Online:<\/h2>\n\n\n\n<ul>\n<li><a href=\"http:\/\/www.sethgodin.com\" rel=\"nofollow noopener\" target=\"_blank\">Seth Godin<\/a><\/li>\n\n\n\n<li><em><a href=\"https:\/\/amzn.to\/2zngrPl\" rel=\"nofollow noopener\" target=\"_blank\">This is Marketing<\/a><\/em> by Seth Godin<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Get the Latest Broadcasts of In The Trenches<\/h3>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-trenches-tom-morkes\/id953877288?mt=2\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to In The Trenches on iTunes<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How You Can Support In The Trenches<\/h3>\n\n\n\n<p><em>Did you enjoy today's broadcast of In The Trenches? Please <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-the-trenches\/id601855775\" rel=\"nofollow noopener\" target=\"_blank\">click here to leave an honest rating and review on iTunes<\/a>. Your review&nbsp;helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin is the bestselling author of 19 books, a successful entrepreneur (founder of Yoyodyne, Squidoo, and others), has been inducted into the Direct Marketing Hall of Fame and the Marketing Hall of Fame, and was recently quoted on the TV show \"Billions\" (which is braggable, so I had to include it). A self- proclaimed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":165,"comment_status":"open","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"tags":[361,411],"series":[227],"episode_featured_image":false,"episode_player_image":"https:\/\/tommorkes.com\/wp-content\/uploads\/2022\/02\/podcast-cover.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"breaker":{"key":"breaker","url":"","label":"Breaker","class":"breaker","icon":"breaker.png"},"downcast":{"key":"downcast","url":"","label":"Downcast","class":"downcast","icon":"downcast.png"},"google_play":{"key":"google_play","url":"","label":"Google Play","class":"google_play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"}},"rssFeedUrl":"https:\/\/tommorkes.com\/feed\/podcast\/inthetrenches","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"qqMpZjma4i\"><a href=\"https:\/\/tommorkes.com\/podcast\/seth-godin\/\">ITT 165: This is Marketing with Seth Godin<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tommorkes.com\/podcast\/seth-godin\/embed\/#?secret=qqMpZjma4i\" width=\"500\" height=\"350\" title=\"&#8220;ITT 165: This is Marketing with Seth Godin&#8221; &#8212; Tom Morkes\" data-secret=\"qqMpZjma4i\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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