{"id":13990,"date":"2019-04-29T09:00:47","date_gmt":"2019-04-29T15:00:47","guid":{"rendered":"https:\/\/tommorkes.com\/?post_type=podcast&#038;p=13990"},"modified":"2024-03-14T08:58:34","modified_gmt":"2024-03-14T14:58:34","slug":"mojca-zove","status":"publish","type":"podcast","link":"https:\/\/tommorkes.com\/podcast\/mojca-zove\/","title":{"rendered":"ITT 183 - Facebook Advertising: What\u2019s Working Right Now with Mojca Zove"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_183.jpg\" alt=\"-\" class=\"wp-image-13991\" title=\"\" srcset=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_183.jpg 800w, https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_183-300x169.jpg 300w, https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_183-768x432.jpg 768w, https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_183-720x405.jpg 720w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<iframe title='ITT 183: Facebook Advertising: What\u2019s Working Right Now with Mojca Zove' src='https:\/\/www.podbean.com\/media\/player\/t442v-af6d4c?from=yiiadmin&download=1&version=1' data-link='https:\/\/www.podbean.com\/media\/player\/t442v-af6d4c?from=yiiadmin&download=1&version=1' height='122' width='100%' style='border: none;' scrolling='no' data-name='pb-iframe-player' ><\/iframe>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mojca Zove is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy so that they can devote their time to other aspects in their business. Mojca works with multimillion-dollar businesses from all over the globe. In her work, she focuses on implementing previously tested and already successful strategies for generating the best results.<\/p>\n\n\n\n<p>I brought Mojca onto the podcast to discuss what\u2019s working in the space of Facebook advertising, how she\u2019s setting up campaigns that are lucrative, and what Facebook Ads funnel structure will actually convert. My biggest takeaway from today\u2019s conversation is that even though we\u2019ve heard a lot about how Facebook Ads are becoming more and more expensive and results are decreasing, I have a better understanding that these negatives are really because of the level of competition and not Facebook itself. So if you\u2019re truly hoping to see results from your Facebook Ads, then this is one podcast you do not want to miss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In this broadcast, Mojca and I talk about:<\/strong><\/h2>\n\n\n\n<ul>\n<li>What is the current landscape of Facebook Ads<\/li>\n\n\n\n<li>How does Facebook Ads compare to other social media platform ads<\/li>\n\n\n\n<li>Are Facebook Ads effective no matter what you\u2019re selling or is their a certain market that Facebook is better suited for<\/li>\n\n\n\n<li>How do you approach Facebook Ads for the first time<\/li>\n\n\n\n<li>What should you look for when it comes to organizing Facebook Ads<\/li>\n\n\n\n<li>What is Mojca\u2019s Facebook Ads structure<\/li>\n\n\n\n<li>What is a traffic campaign on Facebook Ads<\/li>\n\n\n\n<li>Why should you do research on your target market before running ads<\/li>\n\n\n\n<li>How do you know if your Facebook Ads are working<\/li>\n\n\n\n<li>How are Facebook Ads an investment<\/li>\n\n\n\n<li>Why you shouldn\u2019t move directly from traffic to paid product, but rather have a lead magnet in between<\/li>\n\n\n\n<li>What should you be looking to spend in ads for the first piece of your campaign to the second piece<\/li>\n\n\n\n<li>Why you should have a tripwire product<\/li>\n\n\n\n<li>What is retargeting and why is it important<\/li>\n\n\n\n<li>Why should you invest in brand awareness<\/li>\n\n\n\n<li>How are ads different for B2B and B2C<\/li>\n\n\n\n<li>What kinds of items should you create for ads<\/li>\n\n\n\n<li>Why you should do some proper A\/B testing for your ads <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">In The Trenches with Tom Morkes on YouTube:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ITT 183: Facebook Advertising: What\u2019s Working Right Now with Mojca Zove\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YUSVEw_jG4U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Connect with Mojca:<\/strong><\/h2>\n\n\n\n<ul>\n<li><a href=\"mailto:mojca@superspicymedia.com\" target=\"_blank\" rel=\"noreferrer noopener\">mojca@superspicymedia.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/superspicymedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">superspicymedia.com<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.thescienceoffacebookads.com\/itt\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">thescienceoffacebookads.com<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/twitter.com\/mojcamars\" target=\"_blank\">Twitter<\/a> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Get the Latest Broadcasts of In The Trenches<\/h2>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-trenches-tom-morkes\/id953877288?mt=2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Subscribe to In The Trenches on iTunes<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How You Can Support In The Trenches<\/h2>\n\n\n\n<p><em>Did you enjoy today's broadcast of In The Trenches? Please <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-the-trenches\/id601855775\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">click here to leave an honest rating and review on iTunes<\/a>. Your review&nbsp;helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mojca Zove is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy so that they can devote their time to other aspects in their business. Mojca works with multimillion-dollar businesses from all over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":183,"comment_status":"open","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"tags":[523,524,519],"series":[227],"episode_featured_image":false,"episode_player_image":"https:\/\/tommorkes.com\/wp-content\/uploads\/2022\/02\/podcast-cover.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"breaker":{"key":"breaker","url":"","label":"Breaker","class":"breaker","icon":"breaker.png"},"downcast":{"key":"downcast","url":"","label":"Downcast","class":"downcast","icon":"downcast.png"},"google_play":{"key":"google_play","url":"","label":"Google Play","class":"google_play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"}},"rssFeedUrl":"https:\/\/tommorkes.com\/feed\/podcast\/inthetrenches","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"gfGTe361XP\"><a href=\"https:\/\/tommorkes.com\/podcast\/mojca-zove\/\">ITT 183 - Facebook Advertising: What\u2019s Working Right Now with Mojca Zove<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tommorkes.com\/podcast\/mojca-zove\/embed\/#?secret=gfGTe361XP\" width=\"500\" height=\"350\" title=\"&#8220;ITT 183 - Facebook Advertising: What\u2019s Working Right Now with Mojca Zove&#8221; &#8212; Tom Morkes\" data-secret=\"gfGTe361XP\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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