{"id":14100,"date":"2019-05-06T09:00:14","date_gmt":"2019-05-06T15:00:14","guid":{"rendered":"https:\/\/tommorkes.com\/?post_type=podcast&#038;p=14100"},"modified":"2024-03-14T09:00:27","modified_gmt":"2024-03-14T15:00:27","slug":"kyle-gray-2","status":"publish","type":"podcast","link":"https:\/\/tommorkes.com\/podcast\/kyle-gray-2\/","title":{"rendered":"ITT 185 - How to Sell with Story with Kyle Gray"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_185.jpg\" alt=\"-\" class=\"wp-image-14101\" title=\"\" srcset=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_185.jpg 800w, https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_185-300x169.jpg 300w, https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_185-768x432.jpg 768w, https:\/\/tommorkes.com\/wp-content\/uploads\/2019\/04\/in-the-trenches_EP_185-720x405.jpg 720w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<iframe title=\"ITT 185: How to Sell with Story with Kyle Gray\" src=\"https:\/\/www.podbean.com\/media\/player\/3du9n-b03b9e?from=yiiadmin&amp;download=1&amp;version=1\" data-link=\"https:\/\/www.podbean.com\/media\/player\/3du9n-b03b9e?from=yiiadmin&amp;download=1&amp;version=1\" height=\"122\" width=\"100%\" style=\"border: none;\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kyle Gray is an entrepreneur, the founder of <a href=\"https:\/\/thestoryengine.co\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"ConversionCake (opens in a new tab)\">ConversionCake<\/a>, and a bestselling author who helps startups and small businesses grow their businesses with content marketing. He has helped hundreds of entrepreneurs create scalable content marketing strategies while also creating step-by-step processes and templates to automate and delegate tasks. Kyle\u2019s book <em><a rel=\"noreferrer noopener nofollow\" aria-label=\"The Story Engine (opens in a new tab)\" href=\"https:\/\/www.amazon.com\/Story-Engine-entrepreneurs-strategy-storytelling-ebook\/dp\/B0722TR5LX\/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1507319635&amp;sr=1-1&amp;keywords=The+Story+Engine\" target=\"_blank\">The Story Engine<\/a><\/em> outlines his process for making content marketing and brand storytelling easy and effective. <\/p>\n\n\n\n<p>In today\u2019s conversation with Kyle, we\u2019re talking about how to use storytelling to become&nbsp;an authority in your niche while boosting sales and winning the hearts and minds of your audience. In other words, we\u2019re exploring how you can start selling with story. My biggest takeaway from this conversation is that using story in your marketing really does sell and it is what cuts through the noise and nonstop interruption based marketing techniques that you see all over social media.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In this broadcast, Kyle<\/strong> <strong>and I talk about:<\/strong><\/h2>\n\n\n\n<ul>\n<li>What was Kyle\u2019s journey when it came to writing <em>The Story Engine<\/em><\/li>\n\n\n\n<li>Who is <em>The Story Engine<\/em> best suited for<\/li>\n\n\n\n<li>What is a proprietary process<\/li>\n\n\n\n<li>How can you approach the proprietary process<\/li>\n\n\n\n<li>What is a good outcome versus a bad outcome<\/li>\n\n\n\n<li>Why having a clear outcome helps you set yourself apart<\/li>\n\n\n\n<li>How you can make naming your offerings easier by knowing the outcome you\u2019re offering<\/li>\n\n\n\n<li>What is a success path and what does it include<\/li>\n\n\n\n<li>What are Kyle\u2019s top five story elements<\/li>\n\n\n\n<li>When should you use Kyle\u2019s recommend story elements<\/li>\n\n\n\n<li>How can you use these story elements to teach<\/li>\n\n\n\n<li>What is The Buyer\u2019s Journey framework<\/li>\n\n\n\n<li>How can you implement know-like-trust into your stories<\/li>\n\n\n\n<li>What is The Hero's Journey and how is it different than The Buyer\u2019s Journey<\/li>\n\n\n\n<li>What is The Crossroads Formula<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">In The Trenches with Tom Morkes on YouTube:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ITT 185: How to Sell with Story with Kyle Gray\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dgIl0kXH0aI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Connect with Kyle:<\/strong><\/h2>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/thestoryengine.co\/selling-with-story\" target=\"_blank\">thestoryengine.co\/selling-with-story<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.amazon.com\/Story-Engine-entrepreneurs-strategy-storytelling-ebook\/dp\/B0722TR5LX\/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1507319635&amp;sr=1-1&amp;keywords=The+Story+Engine\" target=\"_blank\">The Story Engine<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amzn.to\/2QdcIuT\" rel=\"nofollow noopener\" target=\"_blank\">Selling With Story (on Amazon)<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/twitter.com\/kylethegray\" target=\"_blank\">Twitter<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/docs.google.com\/presentation\/d\/14uvONGdFlzHx_N49KQliy9s1VBfKuutxMnylGn2ftpc\/edit#slide=id.g34475627e6_0_6\" target=\"_blank\">Kyle Gray Process Builder Template<\/a> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Get the Latest Broadcasts of In The Trenches<\/h2>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-trenches-tom-morkes\/id953877288?mt=2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Subscribe to In The Trenches on iTunes<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How You Can Support In The Trenches<\/h2>\n\n\n\n<p><em>Did you enjoy today's broadcast of In The Trenches? Please <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-the-trenches\/id601855775\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">click here to leave an honest rating and review on iTunes<\/a>. Your review&nbsp;helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kyle Gray is an entrepreneur, the founder of ConversionCake, and a bestselling author who helps startups and small businesses grow their businesses with content marketing. He has helped hundreds of entrepreneurs create scalable content marketing strategies while also creating step-by-step processes and templates to automate and delegate tasks. Kyle\u2019s book The Story Engine outlines his [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":185,"comment_status":"open","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"tags":[311,373,404,528],"series":[227],"episode_featured_image":false,"episode_player_image":"https:\/\/tommorkes.com\/wp-content\/uploads\/2022\/02\/podcast-cover.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"breaker":{"key":"breaker","url":"","label":"Breaker","class":"breaker","icon":"breaker.png"},"downcast":{"key":"downcast","url":"","label":"Downcast","class":"downcast","icon":"downcast.png"},"google_play":{"key":"google_play","url":"","label":"Google Play","class":"google_play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"}},"rssFeedUrl":"https:\/\/tommorkes.com\/feed\/podcast\/inthetrenches","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"A4OwPdBtjk\"><a href=\"https:\/\/tommorkes.com\/podcast\/kyle-gray-2\/\">ITT 185 - How to Sell with Story with Kyle Gray<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tommorkes.com\/podcast\/kyle-gray-2\/embed\/#?secret=A4OwPdBtjk\" width=\"500\" height=\"350\" title=\"&#8220;ITT 185 - How to Sell with Story with Kyle Gray&#8221; &#8212; Tom Morkes\" data-secret=\"A4OwPdBtjk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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