{"id":8931,"date":"2015-12-07T07:00:05","date_gmt":"2015-12-07T14:00:05","guid":{"rendered":"https:\/\/tommorkes.com\/?post_type=podcast&#038;p=8931"},"modified":"2024-03-13T12:29:41","modified_gmt":"2024-03-13T18:29:41","slug":"brennan-dunn","status":"publish","type":"podcast","link":"https:\/\/tommorkes.com\/podcast\/brennan-dunn\/","title":{"rendered":"ITT 073: How to Raise Your Freelancing Rates with Brennan Dunn"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\":\/\/www.tommorkes.com\/wp-content\/uploads\/2015\/12\/73-Brennan-Dunn-In-The-Trenches-Podcast-Tom-Morkes-1024x512.png\" alt=\"73 Brennan Dunn In The Trenches Podcast Tom Morkes\" class=\"wp-image-11874\" title=\"\" srcset=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2015\/12\/73-Brennan-Dunn-In-The-Trenches-Podcast-Tom-Morkes.png 1024w, https:\/\/tommorkes.com\/wp-content\/uploads\/2015\/12\/73-Brennan-Dunn-In-The-Trenches-Podcast-Tom-Morkes-300x150.png 300w, https:\/\/tommorkes.com\/wp-content\/uploads\/2015\/12\/73-Brennan-Dunn-In-The-Trenches-Podcast-Tom-Morkes-768x384.png 768w, https:\/\/tommorkes.com\/wp-content\/uploads\/2015\/12\/73-Brennan-Dunn-In-The-Trenches-Podcast-Tom-Morkes-720x360.png 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><iframe src=\"https:\/\/www.podbean.com\/media\/player\/ywrgw-6cf12e?from=yiiadmin&amp;skin=1&amp;btn-skin=108&amp;share=1&amp;fonts=Helvetica&amp;auto=0&amp;download=0&amp;rtl=0\" width=\"1000\" height=\"100\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><br><a class=\"button\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-trenches-tom-morkes\/id953877288?mt=2\" target=\"_blank\" rel=\"noopener nofollow\">Subscribe in iTunes<\/a>&nbsp;| <a href=\"https:\/\/insurgent.podbean.com\/mf\/play\/5si6py\/itt073-Brennan-Dunn.mp3\" target=\"_blank\" rel=\"noopener nofollow\">Download<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2015\/12\/6Iy26XOm.jpeg\"><img decoding=\"async\" src=\"https:\/\/tommorkes.com\/wp-content\/uploads\/2015\/12\/6Iy26XOm-300x300.jpeg\" alt=\"6Iy26XOm\" class=\"wp-image-8934\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p>Brennan Dunn is the author of \"Double Your Freelancing Rate.\" He's a freelancer, author, blogger, podcaster and software developer. He's&nbsp;been in and around the world of freelancing for around 7 years, starting with a side business and growing it into a successful agency.<\/p>\n\n\n\n<p>In this broadcast, Brennan Dunn and I talk about:<\/p>\n\n\n\n<ul>\n<li>How he was able to build a successful high-revenue agency<\/li>\n\n\n\n<li>How he\u00a0would do things differently now if he were to build an agency including:\n<ol>\n<li>Moving away from a \u2018one-and-out\u2019 project model toward a recurring \u2018projectized\u2019 model<\/li>\n\n\n\n<li>Streamlining products and projects<\/li>\n\n\n\n<li>Not trying to build a brick and mortar company<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Brennan explains how high end freelance work can be \u2018projectized\u2019 when you have multiple clients who need the same service (revenues can be gained through licensing and offering clients on-going value)<\/li>\n\n\n\n<li>We discuss some of Brennan\u2019s tips for pricing and contract creation, such as:\n<ol>\n<li>Remembering that clients spend money on <strong>solutions<\/strong> not your technical functions<\/li>\n\n\n\n<li>They are not paying you for what you do, rather they are paying you for <strong>what you do for them<\/strong><\/li>\n\n\n\n<li>Helping clients find solutions to their actual problems helps you become a partner with them (and allows you to build a&nbsp;platform to sell high-end solutions)<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Brennan gives us his insights on how and why we should work on generating leads with people who may not actually be our clients by:\n<ol>\n<li>Increasing the number of people who receive value from us<\/li>\n\n\n\n<li>Keeping those people close<\/li>\n\n\n\n<li>Asking for introductions&nbsp;and&nbsp;consistently following-up<\/li>\n\n\n\n<li>Continuing to add value to those people who are likely to give a referral<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>We hear Brennan\u2019s tips for growing an agency team including:\n<ol>\n<li>Don\u2019t hire around big projects, rather hire based on the companies profitability<\/li>\n\n\n\n<li>Start by&nbsp;working with subcontractors<\/li>\n\n\n\n<li>Hiring should always be strategic<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">In The Trenches with Tom Morkes on YouTube:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ITT 073: How to Grow a Successful Business on the Side with Brennan Dunn\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4DBCJly_9VQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How to find Brennan&nbsp;online:<\/p>\n\n\n\n<ul>\n<li>Websites: <a href=\"http:\/\/doubleyourfreelancing.com\" target=\"_blank\" rel=\"noopener nofollow\">doubleyourfreelancing.com<\/a> and&nbsp;<a href=\"http:\/\/freepricingcourse.com\" target=\"_blank\" rel=\"noopener nofollow\">freepricingcourse.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/brennandunn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noopener nofollow\">brennandunn<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>If you enjoyed today's podcast, please leave a review on iTunes <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/in-the-trenches\/id601855775\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>. Thanks so much in advance for your support.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subscribe in iTunes&nbsp;| Download Brennan Dunn is the author of \"Double Your Freelancing Rate.\" He's a freelancer, author, blogger, podcaster and software developer. He's&nbsp;been in and around the world of freelancing for around 7 years, starting with a side business and growing it into a successful agency. In this broadcast, Brennan Dunn and I talk [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":73,"comment_status":"open","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"43:37","filesize":"19.98M","date_recorded":"","explicit":"","block":"","filesize_raw":"20953306"},"tags":[],"series":[227],"episode_featured_image":false,"episode_player_image":"https:\/\/tommorkes.com\/wp-content\/uploads\/2022\/02\/podcast-cover.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"breaker":{"key":"breaker","url":"","label":"Breaker","class":"breaker","icon":"breaker.png"},"downcast":{"key":"downcast","url":"","label":"Downcast","class":"downcast","icon":"downcast.png"},"google_play":{"key":"google_play","url":"","label":"Google Play","class":"google_play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"}},"rssFeedUrl":"https:\/\/tommorkes.com\/feed\/podcast\/inthetrenches","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"TAEKkw6jAn\"><a href=\"https:\/\/tommorkes.com\/podcast\/brennan-dunn\/\">ITT 073: How to Raise Your Freelancing Rates with Brennan Dunn<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tommorkes.com\/podcast\/brennan-dunn\/embed\/#?secret=TAEKkw6jAn\" width=\"500\" height=\"350\" title=\"&#8220;ITT 073: How to Raise Your Freelancing Rates with Brennan Dunn&#8221; &#8212; Tom Morkes\" data-secret=\"TAEKkw6jAn\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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