{"id":13972,"date":"2019-04-05T23:47:28","date_gmt":"2019-04-06T05:47:28","guid":{"rendered":"https:\/\/tommorkes.com\/?p=13972"},"modified":"2019-04-12T12:56:13","modified_gmt":"2019-04-12T18:56:13","slug":"long-tail-profit","status":"publish","type":"post","link":"https:\/\/tommorkes.com\/long-tail-profit\/","title":{"rendered":"How to profit from the long tail"},"content":{"rendered":"\n<p>The way we market and sell online is changing. <\/p>\n\n\n\n<p>There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.).<\/p>\n\n\n\n<p>This growth comes with a price: <strong>more noise<\/strong> (aka competing offers other than your own that are targeting the same market).<\/p>\n\n\n\n<p>And things are only going to heat up over the next 3 to 5 years.<\/p>\n\n\n\n<p>Question is:<\/p>\n\n\n\n<p><em>Are you positioning yourself and your business in such a way that you can profit from these changes over the next decade?<\/em><\/p>\n\n\n\n<p>Not sure? No sweat.<\/p>\n\n\n\n<p>I explain how it all works in this video:<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Rb9_wQrCwTc\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<\/br>\n\n\n\n<p>(p.s.<a href=\"https:\/\/tommorkes.com\/youtube\"> did you know you can subscribe to my youtube channel here?<\/a>)<\/p>\n\n\n\n<p>In this video, I'll show you how to make a profit from digital products during these changin' times.<\/p>\n\n\n\n<p>Things I cover: <\/p>\n\n\n\n<ul><li>The long tail (what it is and why it matters) and the shift toward the longer tail<\/li><li>\"Into thin Air,\" \"Touching the Void\" and what makes a perennial bestsellers<\/li><li>A look at the trends (and what they mean for your business or creative pursuit) <\/li><li>3 criteria for choosing your long tail, niche market (great for running targeted marketing campaigns)<\/li><li>Seth Godin's quadrant technique <\/li><li>How to increase traffic, subscribers, and sales by finding your \u201cedge\u201d<\/li><li>A look at examples of long tail market leaders (and what we can learn from them and how you can apply it to your business) <\/li><\/ul>\n\n\n\n<p>Things I mention in the video:<\/p>\n\n\n\n<ul><li>Wistia.com<\/li><li><a href=\"https:\/\/tommorkes.com\/stop-living-life-hard-mode\/\">The Sober Entrepreneur by Russ Perry<\/a><\/li><li>Doubleyourfreelancing.com<\/li><li><a href=\"https:\/\/tommorkes.com\/rightmessage\">Rightmessage.com<\/a><\/li><li>Goruck.com<\/li><li><a href=\"http:\/\/writepublishsell.co\" rel=\"nofollow noopener\" target=\"_blank\">Women in Publishing Summit with Alexa Bigwarfe<\/a> <\/li><\/ul>\n\n\n\n<p>Additional resources and references:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/tommorkes.com\/podcast\/alexa-bigwarfe\/\">Behind the scenes of a long tail marketing campaign<\/a> <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">LEAVE A COMMENT<\/h3>\n\n\n\n<p><strong><em>What\u2019s your \u201cniche\u201d or long tail space \/ area \/ topic? Have you considered going deeper \/ more narrow? Why or why not?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way we market and sell online is changing. There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[234],"tags":[515,311,514,361,389,444],"_links":{"self":[{"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/posts\/13972"}],"collection":[{"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/comments?post=13972"}],"version-history":[{"count":0,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/posts\/13972\/revisions"}],"wp:attachment":[{"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/media?parent=13972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/categories?post=13972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/tags?post=13972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}