{"id":14228,"date":"2019-06-28T15:32:33","date_gmt":"2019-06-28T21:32:33","guid":{"rendered":"https:\/\/tommorkes.com\/?p=14228"},"modified":"2022-03-28T14:58:34","modified_gmt":"2022-03-28T20:58:34","slug":"the-true-believer","status":"publish","type":"post","link":"https:\/\/tommorkes.com\/the-true-believer\/","title":{"rendered":"7 marketing lessons from \"The True Believer\" (a book about mass movements)"},"content":{"rendered":"\n

\"The True Believer\" is a book about mass movements that also happens to be a very useful blueprint for your marketing.<\/em><\/p>\n\n\n\n

Written by Eric Hoffer and originally published in 1951, \"The True Believer\"<\/a> makes a convincing case for the existence of \"mass movements\" - what they are, how they work, how they form, and their destructive capability, etc. <\/p>\n\n\n\n

I can't speak to its applicability in a political capacity, but viewed through a behavioral psychology lens - e.g. why people do what they do - this book provides some useful insights into effective marketing. Specifically:<\/p>\n\n\n\n

  1. What drives desire? Can it be manipulated?<\/li>
  2. Why do people follow others? What creates trust and builds loyalty? Can it be influenced?<\/li>
  3. How does the act of consumption spread? Is there a virality to consumer behavior? Can it be engineered?<\/li><\/ol>\n\n\n\n

    From this lens, \"The True Believer\" is a useful handbook for the modern marketer to better understand what motivates people to take action.<\/p>\n\n\n\n

    Below, I have extracted what I consider the most compelling marketing ideas from \"The True Believer,\" and how you can apply these insights to your own marketing and sales efforts. <\/p>\n\n\n\n

    Obviously, my ideas are my own and not necessarily what the author intended. With that disclaimer out of the way, enjoy:<\/p>\n\n\n\n

    The True Believer: 7 Marketing Lessons to Increase Your Reach, Revenue, and Impact<\/h2>\n\n\n\n

    For even more insights into The True Believe and how it can improve your marketing, watch my video breakdown, where I analyze each marketing lesson in-depth:<\/p>\n\n\n\n

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