Well, the verdict is in: AI is here to stay and it's changing everything.<\/p>\n\n\n\n
And not in a \"Terminator rise of the machines\" sort of way (I wish)...<\/p>\n\n\n\n
But suffice it to say that everything you read, watch, or consume will be partially or fully created by AI in a few years.<\/p>\n\n\n\n
Honestly, it probably already is.<\/p>\n\n\n\n
(I mean, did you see Rebel Moon??)<\/p>\n\n\n\n
If this is upsetting, and you hate me for saying this, now is a good time to close your browser (and go outside and practice your best grounding pose).<\/p>\n\n\n\n
BUT!...<\/p>\n\n\n\n
...if you get a little tingle in your loins that maybe this is true, and you're wondering what to do about it, keep reading.<\/p>\n\n\n\n
So I've been working on a ***redacted***<\/strong>....<\/p>\n\n\n\n (super secret AI project)<\/p>\n\n\n\n ...and in the process, I discovered some interesting things about AI...and business...and humanity, and I wanted to share them with you (well color me a modern-day Thoreau).<\/p>\n\n\n\n Here are my thoughts, in no particular order:<\/p>\n\n\n\n Whether you like it or not, every major brand, company, and organization <\/strong>is already using AI to improve efficiency, streamline workflows, and speed up solution implementation.<\/p>\n\n\n\n Newspeak translation:<\/strong> below-average white-collar workers are getting the axe (or will soon).<\/p>\n\n\n\n I don't see this happening quickly or all at once. And it will be more of a tightening up than a mass exodus. But already I can see that companies are looking to cut the fat and do more with less, and that's where AI comes in...<\/p>\n\n\n\n AI is a catch-all term. <\/strong>In our current lexicon, \"AI\" basically means anything you want it to mean.<\/p>\n\n\n\n This is amusing to me because all of these \"features\" have been around for years (decades?), yet here we are.<\/p>\n\n\n\n So while AI can be whatever you want it to be, here's what it's NOT:<\/p>\n\n\n\n AI is not AUTONOMOUS. And most 'AI' isn't even a 'learning computer' in any sense of the term...a better way to think about it is like a very advanced set of APIs that communicate with one another, and allow you to control them through the written (or spoken) word.<\/p>\n\n\n\n Practical? Sure.<\/p>\n\n\n\n \"Artificial Intelligence?\" Will Smith would slap you for a lesser claim.<\/p>\n\n\n\n The AI 'fad' is no fad. The significance and utility of these AI tools are REAL (unlike NFTs).<\/p>\n\n\n\n That being said, it's totally hyped up.<\/p>\n\n\n\n And like all major 'hype cycles', this one is most certainly engineered by a handful of powerful people who generate billions by such hype (but we can't name names because, well...that's just rude, you see).<\/p>\n\n\n\n So while the hype (gravy) train will end, AI will still be with us (not like his dead cousin who was found in a ditch a few months ago -- RIP NFTs)<\/p>\n\n\n\n There are ways to capitalize on AI in the short and long term.<\/p>\n\n\n\n In the short term: <\/strong>there are things that AI tools can speed up and do, that require a TON less manpower than they did before.<\/p>\n\n\n\n So if you're in the industry of creating social media content, or SEO, or transcriptions, or repurposing of materials, etc. -- basically, if you run an agency -- these tools can do all the grunt work for you.<\/p>\n\n\n\n Your job is just to be the Geppeto that puts it all together.<\/p>\n\n\n\n (and if we learned anything from that movie, it's that you should NOT send your AI off alone to do tasks in the world...or to public school)<\/p>\n\n\n\n In the long-term:<\/strong><\/p>\n\n\n\n What can you do that is uniquely human? Lean into that.<\/p>\n\n\n\n AI won't replace people.<\/p>\n\n\n\n ...It will replace lazy people. And maybe some dumb people...<\/p>\n\n\n\n But there's absolutely no way someone will choose AI over an experienced trainer, or coach, or consultant, or practitioner of anything. Not when serious money or life and death are on the line.<\/p>\n\n\n\n And it goes without saying that there's absolutely no replacing any blue-collar job that requires hands and brains at the same time (no amount of Boston Dynamic CGI could convince me otherwise).<\/p>\n\n\n\n So yeah, there it is.<\/p>\n\n\n\n AI is here. It's here to stay. And it's comin' for ya...<\/p>\n\n\n\n So the question is -- what are you gonna do about it? <\/p>\n\n\n\nInsight #1.<\/strong> AI is here, Mr. Burton<\/h2>\n\n\n\n
Insight #2.<\/strong> AI is slang for AI<\/h2>\n\n\n\n
\n
Insight #3.<\/strong> AI - Fad or Fiction?<\/h2>\n\n\n\n
Insight #4.<\/strong> How to capitalize on AI (right now, and later)<\/h2>\n\n\n\n