And this is from just one of my books.<\/p>\n
Take a look:<\/p>\n
Income generated from a single book<\/h1>\n
How?<\/p>\n I\u2019ll show you:<\/p>\n See the graph and the numbers above? They all refer to a particular phase of my book launch and promotional efforts. Here\u2019s what happened:<\/p>\n #1. Book launch.<\/strong> This was the first month of pre-orders and the launch of the book itself. I made about $1,000 at the launch of my book. Not bad but not great \u2013 certainly not enough to retire on. Although for a first time effort (for a concerted book launch), I was pretty happy.<\/p>\n #2. Book promotion.<\/strong> For the next 3 months I promoted the book on my blog<\/a> and began guest posting about the topic on other sites. This didn\u2019t do too bad for me as you can see, generating another $1,000 in cashflow, but guest posting and promotion is a LOT of work, and as you\u2019ll see, doesn\u2019t really drive sales if you stop\u2026<\/p>\n Here are a few\u00a0examples of guest posts:<\/p>\n Is Pay What You Want Pricing for You?<\/a> (Gumroad.com blog)<\/p>\n Pay What You Want Pricing \u2013 the Ultimate Sales Strategy<\/a> (Medium.com blog)<\/p>\n The Essential Guide to Pay What You Want Pricing<\/a> (MarketingforHippies.com blog)<\/p>\n #3. The dry spell.<\/strong> During this time I stopped promoting my book. As you can see, I made about $0 during this month of time. However, behind the scenes, I was working on something that would change everything for me: I decided to turn my book into a free 7 day crash course<\/a>.<\/p>\n #4. The automated book sales funnel.<\/strong> Since I launched the crash course, I\u2019ve been able to add over 1,000 people to my email list as well as generate $6,000+ in sales. This is completely passive \u2013 I haven\u2019t touched this automated sales funnel nor put any effort into promotion whatsoever (except for the one-off podcast that asks me about PWYW pricing).<\/p>\n Pretty self-explanatory\u2026<\/p>\n If you\u2019re using Amazon, this would be the Amazon sales page. Or if you\u2019re using a platform like Gumroad<\/a>, you can just as easily use their sales pages\u2026although I prefer to create my own sales pages so I can have more creative freedom in terms of design and layout.<\/p>\n Here\u2019s an example of The Complete Guide to Pay What You Want Pricing sales page<\/a>.<\/p>\n Create a series of emails on your book topic by pulling\u00a0content\u00a0from your book and re-engineering it for email. This means summarizing major points and reducing total text (people don\u2019t want to read a novel in their inbox).<\/p>\n Organize the points you\u2019ve re-engineered based on a logical sequence. So for the Pay What You Want Crash Course, I lead people through a logical progression, starting with proof that it works (case study), followed by WHY it works, HOW it works, and then ways to implement it (strategies). I also throw in bonus templates so people can start putting this knowledge into action right away (highly actionable is always good).<\/p>\n Put these emails into an autoresponder program. I use ConvertKit<\/a>, but you can also use\u00a0Mailchimp<\/a>\u00a0(about $20 \/ month to start),\u00a0Aweber<\/a>, Drip<\/a>, or many other options.<\/p>\n A signup page is a place where people can signup to get access to your email series.<\/p>\n I use NewRainmaker<\/a> which is an all-in-one web hosting and CMS platform created by the incredible people at copyblogger.com<\/a>. Although, at $1,000 per year this is a bit pricey. So for something less expensive, I recommend LeadPages.net<\/a> (where you can get a simple website or splash pages setup in minutes) for as little as $30 \/ month, or even less expensive (but definitely more work), choose a hosting service like Webfaction.com<\/a> (about $100 \/ year), buy a premium theme from Themeforest.net<\/a> (about $40), and host and manage your own website.<\/p>\n I did about 10+ guest posts to spread the word about PWYW pricing, each one linking back to my free course on PWYW pricing. These guest posts are on predominant websites that drive a lot of consistent traffic my way. I don\u2019t like to waste time creating content for websites that dont\u2019 have engaged users (hint: look at comments on a website to determine engagement). I\u2019ve also done dozens of interviews on the subject, as well as written some content for my own blog<\/a>.<\/p>\n Note: if passive income DOESN\u2019T roll in, it\u2019s most likely an issue with your (1) sales page (does this sales page make me want to buy?), (2) email course (are you creating engaging content that makes readers want more?), (3) traffic (are you getting the right people to your site?). Every month you should make tweaks until you\u2019re making consistent cashflow from your automated sales funnel.<\/p>\n If you\u2019re interested in seeing the exact template I use for my own automated book sales funnel, you can grab your copy here:<\/p>\n The Automated Book Sales Funnel Template<\/a><\/p>\n As a bonus, you\u2019ll automatically be registered for my free live workshop on book launch strategies (only people who register get access to the live event or the recording afterward).<\/p>\n Finally, while it\u2019s great to put a books sales on autopilots, it helps to have a massively popular book to begin with.<\/p>\n This means you need to launch your book the right way.<\/p>\n So if you\u2019re interested in launching your book to bestseller, checkout my new free eCourse:<\/p>\n Zero to Bestseller (free 5-part\u00a0ecourse).<\/a><\/p>\n This is\u00a0the exact process I\u2019ve used to launch multiple bestselling books including:\u00a0Dan Norris\u2019 The 7 Day Startup<\/a> (20,000+ downloads and still selling about 40 \u2013 60\u00a0copies per day, more than 6 months after launch) and\u00a0David Nihill\u2019s Do You Talk Funny<\/a>, among many others.<\/p>\n Now that you\u2019ve had a peak behind the curtain of what makes many of my books run on autopilot, what do you think?<\/p>\n Are you going to use this for your next (or current) book?<\/p>\n Why or why not? \u00a0Share below!<\/p>\n","protected":false},"excerpt":{"rendered":" Passive income. The holy grail of online (and offline) business. Everybody talks about it, but the reality is most \u201cpassive\u201d income isn\u2019t passive at all \u2013 instead it forces the creator to continue to spin the wheel (at least intermittently) to keep the money flowing\u2026 Well, in 2014 I did something mostly by accident that […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[237],"tags":[265,376,405],"_links":{"self":[{"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/posts\/5701"}],"collection":[{"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/comments?post=5701"}],"version-history":[{"count":0,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/posts\/5701\/revisions"}],"wp:attachment":[{"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/media?parent=5701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/categories?post=5701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tommorkes.com\/wp-json\/wp\/v2\/tags?post=5701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"passive_income_from_tcgtpwyw\"](\"https:\/\/tommorkes.com\/wp-content\/uploads\/2015\/02\/passive_income_from_tcgtpwyw.png\" "\\"\\"")
The graph above is a snapshot of The Complete Guide to Pay What You Want Pricing<\/a> since my launch in November of 2013 to now. If you remove 2013 and 2015 numbers, I made over $6,000 from the book in 2014 alone.<\/p>\nWhy these numbers matter<\/h1>\n
\n
How to apply this to your book<\/h1>\n
Step 1. Write your book<\/h2>\n
Step 2. Create your book sales page<\/h2>\n
Step 3. Develop your free email series<\/h2>\n
Step 4. Add these emails to an autoresponder program<\/h2>\n
Step 5. Create your signup page<\/h2>\n
Step 6. Send people to your signup page for your free email course<\/h2>\n
Step 7. Sit back and let the passive income roll in<\/h2>\n
Free Template, Video Training and\u00a0eCourse<\/h1>\n
Your Turn<\/h1>\n