I get asked questions every day about starting, finishing, and shipping things.
Let’s be honest: I bring this on myself.
Not only do I write about these topics, but I ask everyone I meet or who joins The Resistance to tell me what they’re struggling with (and how I can help).
The nature of this is that some questions come up again and again.
I find they fit a certain trend.
So today, I want to talk about the second most common question I get asked (right behind “why are you so handsome?” – a question that has no human answer):
First, the question:
Tom, I want to [place description of doing something here, like: write book, sell more kitten mittens, etc.], but I don’t have [place description of excuse here, like: an audience, money, connections, platform, etc.]. What do I do?
Now, the solution is actually pretty obvious: go build or create the thing you’re lacking (audience, money, whatever), then do the thing you want.
Thing is, though, this advice is about as useful as telling a diabetic to stop consuming so much sugar.
Great thought, but the obvious isn’t what we need. If that were the case, the problem would be solved already.
Case closed. We won. Let’s go home.
No, most humans are great at recognizing what needs changing (whether in diet, business, relationships, or life). What we’re not so great at is implementing the changes necessary to succeed.
So what we DON’T need is someone reiterating the problem and telling us a solution.
What we DO need is a framework to facilitate success: a process to help us make change; a template to help us ship our project (or lower our cholesterol).
So if you’re stuck, confused, depressed, exhausted, or ready to throw in the towel (or already have), here’s what you need to do.