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How to create content people can’t help but share and talk about

Recently, I’ve been writing quite a bit about why the way social media and multi-sided marketplaces are currently setup makes them, effectively, a trojan horse hiding in plain site that will hurt indie creators down the road. For the full scoop, check out my series on the topic. Part 1: "The Long Tail" and part 2: "Fake Traffic and the Scam That is Social Media." In summary: If you want to...

How to think like an entrepreneur

Entrepreneurship is the process by which new value is created where less (or none) existed before. The entrepreneur then captures a piece of the value (profit), which allows the operation grow. What this boils down to is this: entrepreneurship is an extraction process. For instance, the extraction of physical commodities like oil and natural gas, or the cultivation and extraction of food, water...

How to get customers to buy now, not later

I’m building a new closet in our house: It doesn’t look like much, but it’s coming together, believe me. When I started, I didn’t really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion). It wasn’t until I started putting the pieces of the puzzle together that I realized I needed something better than sand...

Fake traffic and the scam that is social media

Did you know that half of all internet traffic is fake? True story: According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots. In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake). Have you ever wondered why you get such dismal results from activities like posting on social...

How to profit from the long tail

The way we market and sell online is changing. There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.). This...

Virtual Summit: a step by step guide to creating, hosting, and launching your first summit

Virtual summits are all the rage right now, and for good reason: hosting a summit can be one of the least expensive and quickest ways to generate traffic, leads, and sales for your business, no matter what industry you’re in. In this blog post, I’m going to show you exactly how to create, host, and launch a successful virtual summit that earns you 5 to 6-figures in less than 30 days.

New Report: Online Marketing and Product Launch Trends

In this blog, you will find the results of a survey I ran that highlight what I consider some interesting trends in online marketing and product launch strategies. But first, a bit about the data and results: I conducted this survey over a two month period. I asked every person who downloaded my book “Launch Hacks” (you can pick up a free copy of the book here) to fill out the survey. We had...

The Pareto Principle: How to Spend The Most Important 20% of Your Time

In 1896, Vilfredo Pareto published a paper titled “Cours d’économie politique.” The paper shared Pareto’s research on Italian land ownership, which showed that 80% of the land was owned by 20% of the people. Expanding on his original research, Pareto discovered that this distribution, what has become known as the Pareto Principle (further popularized by Richard Koch in “The...

How does a free book make money?

A newsletter subscriber recently asked me this question: “how does launching a book as a freebie help to make the book make money over the long term?” I get this question a lot. It’s partly why I created a completely free course about how to launch a free book, and why I’ve even shown people “behind the scenes” of a free book launch that went on to generate...

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