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5 Ways to Generate Predictable Income Online in the next 21 Days (Coronavirus 2020 Edition)

Well, there’s no escaping it; Coronavirus is here and people are scared. And because of the decrees, both de facto and de jure, for “social distancing” (aka how I live my life), small business owners everywhere are getting pummeled. (especially brick and mortar small businesses) Unfortunately, a lot of these businesses are going to be wiped out. Before anyone freaks out, this...

The Fear Economy: the growth of fear bait and what to do about it

Whatever “social media” was intended to be, in the last few years it seems to have begun an inexorable decline into what it always had to become: A 24/7, always-on, personalized fear machine. All you have to do is look into the “black mirror” in your pocket, and you’ll see what I mean. How many scrolls, swipes, or taps does it take to find your first piece of bad...

7 marketing lessons from “The True Believer”

“The True Believer” is supposed to be a book about mass movements. Written by Eric Hoffer and originally published in 1951, “The True Believer” makes a convincing case for the existence of “mass movements” – what they are, how they work, how they form, and their destructive capability, etc. I can’t speak to its applicability in a political capacity...

How to create content people can’t help but share and talk about

Recently, I’ve been writing quite a bit about why the way social media and multi-sided marketplaces are currently setup makes them, effectively, a trojan horse hiding in plain site that will hurt indie creators down the road. For the full scoop, check out my series on the topic. Part 1: "The Long Tail" and part 2: "Fake Traffic and the Scam That is Social Media." In summary: If you want to...

How to think like an entrepreneur

If entrepreneurship is the process by which value is created where less (or none) existed before, then the entrepreneur is the person who initiates and leads this value-creation process. Here’s how it works: When new value is created, the customer receives some portion of this value. It could be faster speeds. More storage. An improved or refined UI/UX. You get the point. At the same time...

How to get customers to buy now, not later

I’m building a new closet in our house: It doesn’t look like much, but it’s coming together, believe me. When I started, I didn’t really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion). It wasn’t until I started putting the pieces of the puzzle together that I realized I needed something better than sand...

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