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The Fear Economy: the growth of fear bait and what to do about it

Whatever “social media” was intended to be, in the last few years it seems to have begun an inexorable decline into what it always had to become: A 24/7, always-on, personalized fear machine. All you have to do is look into the “black mirror” in your pocket, and you’ll see what I mean. How many scrolls, swipes, or taps does it take to find your first piece of bad...

7 marketing lessons from “The True Believer”

“The True Believer” is supposed to be a book about mass movements. Written by Eric Hoffer and originally published in 1951, “The True Believer” makes a convincing case for the existence of “mass movements” – what they are, how they work, how they form, and their destructive capability, etc. I can’t speak to its applicability in a political capacity...

How to create content people can’t help but share and talk about

Recently, I’ve been writing quite a bit about why the way social media and multi-sided marketplaces are currently setup makes them, effectively, a trojan horse hiding in plain site that will hurt indie creators down the road. For the full scoop, check out my series on the topic. Part 1: "The Long Tail" and part 2: "Fake Traffic and the Scam That is Social Media." In summary: If you want to...

How to think like an entrepreneur

If entrepreneurship is the process by which value is created where less (or none) existed before, then the entrepreneur is the person who initiates and leads this value-creation process. Here’s how it works: When new value is created, the customer receives some portion of this value. It could be faster speeds. More storage. An improved or refined UI/UX. You get the point. At the same time...

How to get customers to buy now, not later

I’m building a new closet in our house: It doesn’t look like much, but it’s coming together, believe me. When I started, I didn’t really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion). It wasn’t until I started putting the pieces of the puzzle together that I realized I needed something better than sand...

Fake traffic and the scam that is social media

Did you know that half of all internet traffic is fake? True story: According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots. In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake). Have you ever wondered why you get such dismal results from activities like posting on social...

How to profit from the long tail

The way we market and sell online is changing. There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.). This...

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