.. Cary Richards is the founder of infostack.io. Infostack is a company that curates collections of premium tools and resources, and makes them available for limited periods of time at extreme discounts. Cary produces these “stacks” in a number of niches and industries, from self-publishing to entrepreneurship to software development to health, fitness, and beyond. Cary had a rocky...
ITT 159: Digital Book Burning and Being De-Platformed with Roosh V
Roosh Valizadeh (aka Roosh V) is a controversial men’s dating advice writer. Recently, Amazon has banned and removed nine of his books from their bookstore. Immediately after Amazon banned his books, many other platforms (though much, much smaller than Amazon) like Kobo did the same. Amazon did not give Roosh a reason for the removal of his books, including his new release (and Amazon...
ITT 158: Grow Your YouTube Channel to 1 Million Subscribers with Charlie Houpert
Charlie Houpert is the co-founder of Charisma on Command, an educational platform where he teaches people how to grow their confidence and charisma. His YouTube channel of the same name has over 1 million subscribers, and his videos routinely generate hundreds of thousands of views. Charlie got his start online by building an education business focused on parkour. However, Charlie didn’t...
ITT 157: Sell More With Extreme Transparency with Regina Anaejionu
Regina Anaejionu is the creator of ByRegina.com. She has been writing, growing online communities, and selling products and services online since 2008. She’s done everything from full time writing, to design work, to WordPress website creation, to publishing her own courses and ebooks. In today’s conversation, we talk about ‘sensative sales.’ In a nutshell, it’s a...
ITT 156: From Zero to $10 Million Health Food Company with Megan Reamer
Megan Reamer is the co-founder and CEO of Jackson’s Honest, a healthy foods company. Megan and her husband Scott started Jackson’s Honest as a way to share their son Jackson’s story and the delicious snack foods they made for him. Jackson’s Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic coconut oil. Their son’s autoimmune disease...
ITT 155: Breaking Through Your Upper Limits with Akira The Don
Akira The Don is a British musician, DJ, and producer. Akira has produced and co-written 3 UK top 40 hits and makes music for movies, video games, ad soundtracks, and more. More recently, Akira has developed a new series of lofi music remixes featuring audio clips from lectures and podcasts of people like Jocko Willink, Dr. Jordan Peterson, and Alan Watts among many others. In fact, Akira...
ITT 154: Getting Your First Freelance Client with Eric Bakey
Eric Bakey is a direct response copywriter and conversion copywriter who uses visuals in cartoons to communicate direct response marketing strategies for small business owners. He helps bridge the gap between strategy and results. In today’s conversation we talk a little bit about direct response copywriting, but where we really dig in is how Eric made the transition from being an Army...
ITT 153: Archetypes and Copywriting with Bnonn Tennant
Bnonn Tennant is the founder of InformationHighwayman.com. He’s a copywriting expert who uses archetypal narratives to create captivating content that sells. In this broadcast, Bnonn Tennant and I talk about: Vicarious transcendence (a term Bnonn coined that will help you write better copy) How to use movies and tv shows to write better email newsletters How to implement archetypal themes...
ITT 152: Growing True Wealth with Damion Lupo
Damion Lupo is the founder of Total Control Financial, a company with a mission to empower people to transform their financial future by taking control of their retirement funds. Many people treat their saving and investing as a side thought, storing their money in traditional 401k and IRA accounts. According to Damion, this is not the best way to save nor to grow your wealth. Instead, he...
ITT 151: Bootstrapping a Software Company as a Non-Technical Founder with Chris Badgett
Chris Badgett is the co-founder of LifterLMS, learning management software that allows you to create and sell online courses. Chris is a veteran of In The Trenches, making an appearance on episode 95. On that episode, we broke down what it takes to ensure student success. This topic is so important because most course creators think they can simply create and sell their course, and that’s...