The Book Marketing Canvas
“Every book is a startup.” – Todd Sattersten, former President of 800-CEO-READ
If Todd Sattersten is right (and I believe it is), then every book needs a business plan. The Book Marketing Canvas is an adaptation of the Lean Canvas, a one page business model for startups, developed by Ash Maurya, bestselling author of Running Lean. You can find the original Lean Canvas here.
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