[Resource Page] Book Marketing Canvas
The Book Marketing Canvas
"Every book is a startup." - Todd Sattersten, former President of 800-CEO-READ
If Todd Sattersten is right (and I believe he is), then every book needs a "go to market" plan. That's why I created The Book Marketing Canvas. The Book Marketing Canvas is an adaptation of the Lean Canvas, a one-page business model for startups, developed by Ash Maurya, bestselling author of Running Lean, which itself was an adaptation of another business plan model.
The point is that these "one-page" models can be very useful. Especially for complex projects and campaigns, like launching (or re-releasing) your latest book.
Consider The Book Marketing Canvas a "1-page business plan" for your book, which will help you attract more readers and generate more sales (and royalties) of your book.
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"With Tom's help I hit the New York Times bestseller list on my first try." - Neil Patel
Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.