Alinka Rutkowska is a USA Today best-selling author, a Wall Street Journal best-selling author and a top 100 Amazon best-selling author in business and money. She’s sold more than 100,000 copies of her books and her book creation process has been showcased in Entrepreneur magazine. She’s also the CEO of Leaders Press, where she turns entrepreneurs' book ideas into best-selling books. She has launched all its titles to best-seller status.
On today’s episode, I sit down with Alinka Rutkowska to talk about two things. The first is how to outsource your book and what that process looks like. The second is Alinka’s best tips on how to hit the Wall Street Journal bestseller list.
During this conversation, we kind of break down her strategy for those two things with what worked and what didn’t. She will be sharing some practical and hopefully pragmatic tips on what you could do to implement for your own launch, regardless if you are shooting for a best seller list.
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Brian Berni is a former Vatican archives employee and a bestselling author under multiple pen names. He blogs for writers at Authorstech and is the co-founder of BookAds, an agency that helps authors advertise their books through Amazon Marketing Services (AMS) and Bookbub ads.
I brought Brian onto the podcast today to talk about book marketing and advertising, what’s working and what’s not. I also wanted to hear about his experience hosting his first ever virtual summit, Indie Novelist Summit for fiction writers in 2018, which helped him go from an audience of practically zero to thousands of engaged readers.
Due to the success of the summit, several thousand subscribers joined Brian's email list, and he generated five figures just ticket sales alone.
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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Roosh Valizadeh (aka Roosh V) is a controversial men's dating advice writer. Recently, Amazon has banned and removed nine of his books from their bookstore. Immediately after Amazon banned his books, many other platforms (though much, much smaller than Amazon) like Kobo did the same. Amazon did not give Roosh a reason for the removal of his books, including his new release (and Amazon bestseller before it was banned and removed) "Game."
It's important to note that many of these books have been selling for years, with thousands of sales and dozens of reviews, and that Roosh was never given a chance to change, edit, or modify his content. He was simply banned.
For years, I've been telling my readers and listeners to start their own business or creative pursuit on their own platform, and not to 'rent' the space of a platform like Facebook, or Amazon, or Google - because they can decide on a whim how they operate, which could crush your business. Now, the threat is greater because it's not just a change in the algorithm of a platform that could tank your business. Instead, it's what this small group of private companies decide is acceptable to view or buy - and you as a consumer or content creator have effectively no recourse.
Roosh was banned from Amazon, and de-platformed across several channels. And that's why I wanted to speak with him - because I believe other creators can learn from his experience, including how to avoid having your business completely wiped out if you get banned, de-platformed, or if these companies simply change their algorithms that you rely on for traffic and sales.
This interview is in no way an endorsement of Roosh's dating advice, books, ideas, etc. It's a conversation about censorship - online censorship in particular - and how you can protect yourself as an independent creator. And even if you think you're the most lukewarm writer, with no ideas that could ever rock the boat - you still want to listen to this interview, because you, in fact, could be next.
And much more...
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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Ever since I can remember, I loved the idea of being a writer.
After all, how cool would it be to create something as epic as The Lord of the Rings, or The Chronicles of Narnia, or Gates of Fire and know that this amazing story came from you?
But time passed and I never did write my great novel...
Sure, I made some half-hearted attempts; a few paragraphs here, a few sketches there...but never anything substantial.
And certainly nothing I would actually "publish."
Fast forward 15 years and I've finally written and self-published my first book (a couple actually), as well as published about a half-dozen books from other amazing artists and authors.
In these past two years since I finally hit the "publish" button on my work (and others), my life has improved dramatically (same for the authors I publish).
Below are the 5 most important reasons I've found for writing - AND publishing - my work...
Reasons that I hope inspire you to do the same.
Good luck.